Honda Rearview Report: September 27 - October 3, 2014
"With the 2015 Honda Fit taking to the road in record numbers, our small car with big aspirations is certainly gaining attention from both consumers and media alike. Last month, we saw two indications that the North American-made Fit is fulfilling those ambitions as customer demand pushed it to a new September sales record, up 66% and jurors selected the all-new Fit for the short list for the 2015 North American Car of the Year (NACOY) award. We are honored by both achievements.
There's a whole lot that's new and significant about the 2015 Fit.An all-new Earth Dream Technology engine and transmission helps achieve fuel economy leadership, the exhausting list of standard and available features and, of course, the packaging magic that gives Fit unprecedented space and comfort for the customer and flexibility for their stuff.Also new for 2015 is the fact that we now build Fit in North America, meaning 100% of core Honda models are now made in this region.
There are several worthy competitors for the NACOY honor, but when it comes to being considered for an honor like "car of the year" we think our all-new subcompact would be a really great 'fit.'"
- Art St. Cyr Vice President, Auto Operations American Honda Motor Co., Inc.
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