Honda's commitment to the concept of car sharing dates back two decades, to the introduction of the Honda Intelligent Community Vehicle System (ICVS) in 1994 and our 2002 investment in Flexcar, now a part of Zipcar, the world's leading car sharing service.

Then and now -- with the announcement that the Honda Fit is the exclusive vehicle for Zipcar's new ONEWAY service -- our commitment to car sharing is tied to the global Honda Environmental Vision of providing "the joy and freedom of mobility and a sustainable society where people can enjoy life."

The ONEWAY service begins rolling out later this year in select markets, offering Zipsters the convenience of a one-way trip with the peace of mind of a reserved parking spot at the drop-off location.As the preferred partner of Zipcar's existing car sharing service, and now with the extension of our relationship to launch ONEWAY, we think this kind of smart and convenient use of vehicles has the potential to reduce congestion, as well as tailpipe and CO2 emissions. It's just one more reason we look at our all-new sub-compact vehicle as a "perfect Fit."

Steven Center Vice President, Environmental Business Development Office American Honda