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Start-Up Launches First Social Media Compliance Training Program for Employees

Santa Monica, CA - (NewMediaWire) - March 28, 2014 - Santa Monica - To help organizations manage social media risk and scale engagement, Comply Socially has released a new, self-paced social media education for employees curriculum with assessment and certification management. 

The new social media education program is comprised of social media policy training courses which cover those aspects of governance that are common to all organizations: 

1.      Social Media Compliance Training

2.      Social Media Disclosure Training

3.      Social Media Ethics Training

4.      Social Media Privacy Training

5.      Social Media Surveillance Training

6.      Social Media Security Training

7.      Mobile Social Media Security Training

8.      Social Media Intellectual Property Training

9.      Social Media Policy Training 

Comply Socially also maintains a self-paced social media literacy training catalog. 

The Comply Socially on-demand literacy and compliance courses are accessible via desktop or mobile browser, making it easy for employees to learn anytime, anywhere, on any device.  The company provides employers with the first scalable, auditable solution for managing social media risk and performance in the workplace. 

“Social media can win hearts and minds, increase sales and productivity, and even lower cost-of-goods.  But recorded, public conversations pose risks most organizations aren’t prepared for,” says Comply Socially CEO Eric Schwartzman, who has led social media training programs at Boeing, Johnson & Johnson, NORAD, UCLA the US Dept. of State, the US Marine Corps and many more.  

Sixty-two percent of companies have no social media education program, yet developing one remains a top priority, according to new research by industry analysts. 

PriceWaterhouseCoopers says 71% of senior managers use technology for risk and compliance training and eLearning is more effective the classroom training, according to a report [PDF] by the US Dept. of Education. 

Why Social Media Train Entire Organizations? 

There’s a gap between the degree of trust we have for institutions versus their leadership, it’s wider for government than it is for business and it suggests that relying exclusively on CEOs and official spokespeople to handle external communications is a losing strategy. 

On a global basis, 63% trust a regular company employee versus 21% for CEOs, according to the 2013 Edelman Trust Barometer

“In the old days, we media trained our official company spokespeople. Today, in an environment where anyone can be seen as a spokesperson -- whether they’ve been given that authority or not -- we need to social media train the entire workforce. Company wide digital literacy is the answer,” says Mr. Schwartzman. 

About Comply Socially

Social media training provider Comply Socially helps organizations manage the risk and capitalize on the opportunity of social media at work through expert-led, blended self-paced and live social media literacy and compliance training, assessment and certification programs. 

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