.

Cargill rolls out ground beef information initiatives for consumers

Greater transparency is goal for worlds largest ground beef producer

WICHITA, Kan. February 3, 2014 As the worlds largest producer of ground beef, Cargill wants consumers to have access to more information about this American food staple. Consumer research conducted over the past year led to an initiative that includes an array of informational tools ranging from enhanced labeling on ground beef products in the meat case, to more fact-based material online, as well as a pre-printed, on-pack, quick response (QR) code for mobile devices.

Based on dialogue we had with consumers and retailers, Cargill designed these ground beef communications initiatives to provide information that enhances consumer awareness about ground beef products regarding how they are made and used, said John Keating, president of Cargills Wichita-based beef business.

Cargills ground beef information initiative includes:

Keating added, More than ever, consumers are interested in how the food they eat is produced, and we are committed to providing industry leadership with a greater level of transparency. We are supplying consumers with information that should give them complete confidence in the quality, nutrition, flavor and affordability of the ground beef they feed their families.Thats important to them, which makes it important to us, and it is what the category leader needs to be doing.

Additional materials are under development for rollout in the months leading up to the 2014 hamburger-grilling season that traditionally begins with the Memorial Day holiday weekend in May.For more information on detailed rollout plans as well as pictures of our products please visit www.CargillGroundBeef.com.

# # #

About Cargill

Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and nearly 150 years of experience. We have 142,000 employees in 67 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. For more information, visit Cargill.com and our News Center.

.