Chef Boyardee and Big Time Rush Salute Sweepstakes Winner with Private Performance
Rockford, Illinois Teen to Enjoy Once-in-a-Lifetime Hometown Event
OMAHA, Neb., December 17, 2013 Chef Boyardee, a brand of ConAgra Foods, Inc. (NYSE: CAG), and Big Time Rush are teaming up for the event of a lifetime for one lucky Rockford, Illinois, teen and her friends. Sixteen-year-old Reagan is the grand-prize winner of the Big Time Rush Hometown Sweepstakes, and today the band will give a private concert performance in her hometown.
Were thrilled to help bring Big Time Rush to Rockford for this exclusive performance, said Mike Buick, Chef Boyardee brand director. On behalf of the Chef Boyardee team, we hope Reagan and her family and friends have a fun and memorable night.
This event is the culmination of a campaign Chef Boyardee and Big Time Rush kicked off this past July. The Big Time Rush Hometown Sweepstakes celebrated Chef Boyardees Chef Dont Judge campaign, which embraces individual expression and enjoying time together without judgment. Big Time Rush has also championed fans embracing their individuality and being themselves. During the promotion, more than 394,000 individuals took an online pledge to stand up against bullying.
Encouraging our fans to express themselves while respecting one another has been a great aspect of this partnership, said James Maslow. Were ready to put on a fun show for Reagan and her friends.
The grand prize concert is just another way that Chef Boyardee is delighting its fans. The delicious tradition originally established by Chef Hector Boiardi continues today with quick, convenient options for serving a satisfying pasta dish. Beefaroni, Spaghetti and Meatballs, Ravioli and more are available in both cans and microwave cups,
For more information on Chef Boyardee, visit www.chefboyardee.com or join us at Facebook.com/ChefBoyardee and Twitter.com/ChefDontJudge.
ABOUT CONAGRA FOODS ConAgra Foods, Inc. (NYSE: CAG) is one ofNorth America'slargest packaged food companies with branded and private branded food found in 99 percent of America's households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's,Marie Callender's,Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods operatesReadySetEat.com, an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us atwww.conagrafoods.com.
For more information, please contact: Dan Skinner ConAgra Foods (630) 857-1508 Dan.Skinner@conagrafoods.com
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