Join the Conversation with Continental Tire at SEMA
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- Category: Latest News
- Created on Wednesday, 30 October 2013 11:15
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Can’t make it to SEMA? No sweat, follow Continental Tire for updates, content, and conversation via social media.
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Continental Tire adds Continental Tire Sports Car Challenge Series driver, Ryan Eversley, to their SEMA social media team for 2013.
Ft. Mill, S.C. – October 30, 2013. The Specialty Equipment Market Association (SEMA) show begins Tuesday, November 5, and Continental Tire is bringing the show right to your mobile device. Continental will provide live content via Twitter (@continentaltire), Instagram (@continental_tire), Vine (Continental Tire) and Facebook (facebook.com/continentaltire) taking you up and down the miles of displays. Over the course of the four-day show, Continental Tire will provide photos, conversation and unique content including two video updates per day that will be featured on the Continental Tire YouTube page (youtube.com/continentaltire).
New for 2013, Continental Tire welcomes Ryan Eversley to their SEMA social media team. Eversley, a social media guru in his own right, has become known for his candor on Twitter and creativity on Vine, even having one of his Vine’s featured on Sports Illustrated’s “Extra Mustard” earlier this year. Look for content from Eversley during the week as he uses #REversley in conjunction with his posts. Eversley will also act as host for the company’s daily video updates taking fans behind-the-scenes of special builds and announcements as well as exclusive interviews. Continental Tire encourages fans to send in their questions and photo requests to Eversley on the Continental Tire channels using #REversley.
“We’re looking forward to having Ryan on our social media team at SEMA this year,” said Travis Roffler, director of marketing for Continental Tire. “Ryan’s knowledge and passion for cars runs deep and we think he’ll bring a great perspective to our social media efforts. We encourage fans to join the conversation with us.”
About Continental AG
With sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has almost 175,000 employees in 46 countries.
About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high performance tires include award-winning technologies that focus on safety, help save money and reduce CO2 emissions. The ProContact EcoPlus and CrossContact LX20 were also awarded a Consumer’s Digest Best Buy award in 2012. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of the GRAND-AM Road Racing Series, ALMS, Major League Soccer (MLS), West Coast Customs, the Las Vegas Invitational and Las Vegas Classic, Wendy’s 3 Tour Challenge, Chris Rado, Lingenfelter Performance Engineering, NSCAA, Petty’s Garage, UNC Athletics, and Duke Athletics.
Media Contacts:
Sheri Herrmann PLT Communications Coordinator Continental Tire The Americas 1830 MacMillan Park Drive Fort Mill, SC; 29707 Phone: +1-(704)583-8151 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com
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