04/15/2013 (press release: MackinMarketing) // Burnsville, MN, USA // Troy Mikell

Mackin Educational Resources, one of the nation’s leading providers of K-12 books, eBooks, databases, audio and video content, is thrilled to announce the release of the MackinVIA app for iPhone/iPod and Android smart phones. The April release marks the final phase of Mackin’s quest to create a full spectrum of access points for eBooks and other digital materials that are hosted in the MackinVIA cloud.

“This is a remarkable day for students, educators and librarians that are a part of the MackinVIA family. Now, all their digital content is available on a multitude of devices making a school’s MackinVIA content accessible virtually, on any device,” exclaimed Randal Heise, President and co-owner of Mackin.

The free apps, which enable users to access the digital content, require each school to have a free MackinVIA account. The adoption and activations of MackinVIA accounts have been wildly successful. To date, the number of MackinVIA activations has risen sharply by more than 250% over the past 12 months.

“These findings are not surprising,” states Troy Mikell, Director of Communications, “We’ve been steadily releasing new apps for a variety of mobile platforms and upgrading the functionality of the MackinVIA reader ever since its inception. Our current customers and new users seem to really appreciate our continued delivery of cutting-edge functionality.”

“We built MackinVIA to function as an eResource management system that is simple and convenient to use but robust and stable enough to handle the demands and expectations of a tech-savvy world,” says Randal Heise, Mackin Educational Resources president. “Now, with the addition of the smart phone apps, students, teachers, and librarians no longer need an internet connection to access their eResources. With a simple download process, they can carry eBooks with them into the classroom as well as into the real world.”

MackinVIA provides students and staff with simple and convenient access to the entire collection of eBooks and databases a school has acquired. Through just one login, MackinVIA users can explore well over 100,000 fiction and nonfiction digital eResources from a variety of publishers, with thousands of titles being added each day.

These enhancements seem to come regularly. Mackin credits this ingenuity to a keen balance of fostering innovation while listening to the wishes and desires of their customers. This trait, which is the fabric of the company, has earned them a strong reputation as being customer-centric and focused on meeting people’s needs.

About Mackin Educational Resources

Mackin Educational Resources has provided library and classroom materials to PK-12 schools for 30 years. Known for its high commitment to customer care and customization, Mackin provides print books, eBooks, online databases, audiobooks, video resources and more to schools across the country and around the globe. Learn more about Mackin Educational Resources by visiting www.mackin.com or calling 800-245-9540.

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