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Cargill expands consumer product portfolio

New Delhi, December 18, 2012: Cargill has announced that packaged whole wheat flour is now available under its flagship brand, NatureFresh. With NatureFresh Chakki Atta, Cargill has expanded its consumer product portfolio from quality edible oils to quality flour as part of its strategy to build a food products basket in India.

“Growing at about 15% annually, the packaged Atta segment shows much potential for sustained growth. More and more Indian consumers are demanding quality and convenience. We are passionate about bringing innovation to the market that benefits our consumers and builds on Cargill’s commitment to quality, food safety and distinctive value, “said Siraj Chaudhry, Chairman Cargill India and Head of Cargill Foods India.

“NatureFresh is a well-established and trusted edible oil brand associated with health, nutrition and goodness. Adding another Indian key staple with quality whole wheat flour under our flagship brand is a natural extension,” he added.

Cargill has strong wheat origination capabilities in India and the expertise in choosing the best grains for consumers. In addition, it will leverage on its robust distribution network of the product brands.   

NatureFresh Chakki Atta is now available in various pack sizes across retail outlets in major cities of North India and the state of Karnataka in South in the first phase of its launch. There are plans to launch it in East and West markets in the next few months.

Cargill’s NatureFresh range of oils is available as refined soybean and sunflower oil; NatureFresh Purita, kachi ghani pure mustard oil; NatureFresh Shakti, refined palmolein oil; and NatureFresh Oliante, olive oil imported from Spain. It is one of the leading edible oil brands in East and North India.

 

 

About Cargill:

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business.

About Cargill in India:

Cargill’s operations in India started in 1987. It has businesses in refined oils, food ingredients, grain and oilseeds, sugar, cotton, animal feed, trade structured finance and operate a non banking financial company. Cargill markets leading consumer brands of edible oils such as NatureFresh, Gemini and Sweekar and Rath brand of hydrogenated fats in India. It employs more than 2,000 employees working across offices and plants and a network of warehouses and depots.

Cargill Foods India (CFI) processes, refines and markets a wide range of both indigenous and imported edible oils, fats and blends to the food industry and also serves household consumers with branded and vitamin-fortified edible oils. It offers high quality food ingredients to the growing needs of food manufacturers and the food service industry. CFI owns and operates three edible oil refineries located at Paradeep (Odisha), Kandla (Gujarat) and Kurkumbh (Maharashtra) which comply with world-class international quality assurance and food safety standards including HACCP and FSSC 22000.