For Third Straight Year, Continental Tire Supports Alive at 25
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- Created on Tuesday, 11 December 2012 13:00
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Fort Mill, SC – December 11, 2012. For the third straight year, Continental Tire the Americas has joined forces with the South Carolina National Safety Council (SCNSC) to sponsor the “Alive at 25” safe driving course. This year’s event was hosted by Clover High School, part of the York County School District, on December 1. To date, with Continental’s help, “Alive at 25” has accommodated more than 63,000 students throughout South Carolina.
“We’re proud to continue our support of the ‘Alive at 25’ program,” said Bill Caldwell, vice president marketing and sales, Continental Tire. “Supporting ‘Alive at 25’ is a great way for Continental Tire to give back to our local community. It’s gratifying to know that we’re doing our part to help educate local youth about the responsibility of safe driving and in turn, helping to decrease the senseless deaths that happen on our highways.”
“Alive at 25” is a young driver intervention program that zeroes in on drivers between the ages of 15 and 24 - the group most likely to be involved in fatal collisions. “Alive at 25” is a survival course developed by the National Safety Council and is designed to prevent the number one killer of teens, automobile crashes. The course is taught by off-duty Deputy Sheriffs, and Municipal Police Officers and is delivered in one 4 ½ hour program which focuses on the behaviors and decision-making paradigms that young drivers and passengers display behind the wheel.
“Due to the statewide push for the expansion of partnerships and education, fatalities among young drivers have continued to decrease through South Carolina,” said Brooke Russell, executive director and COO of the SCNSC. “Since the program’s inception, 63,266 15-24 year olds have completed the program and we have seen a 38 percent reduction in fatalities over the past four years.
“We contribute this largely to our amazing partners, like Continental Tire, and all of our local Sheriff’s and Chief’s who are tired of knocking on the doors of individuals who die on our highways.”
To date, the “Alive at 25” program has been implemented in the Fort Mill, York and Lancaster School Districts and the SCNSC is looking to build on the program’s success moving forward.
About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high performance tires include award-winning technologies that focus on safety, help save money and reduce CO2 emissions. The ProContact with EcoPlus Technology and CrossContact LX20 with were also awarded a Consumer’s Digest Best Buy award in 2012. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of the GRAND-AM Road Racing Series, Major League Soccer (MLS), West Coast Customs, the Las Vegas Invitational and Las Vegas Classic, Wendy’s 3 Tour Challenge, Chris Rado, Lingenfelter Performance Engineering, NSCAA, Petty’s Garage, UNC Athletics, and Duke Athletics.
About Continental Tire
With preliminary sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has more than 170,000 employees in 46 countries.
Media Contacts:
Sheri Herrmann PLT Communications Coordinator Continental Tire the Americas, LLC. 1830 MacMillan Park Dr. Fort Mill, SC 29716 Phone; 704-583-8151 Cell: 704-905-6433 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com
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