BThrifty Takes Litigation Strategy Cue From "Ben & Jerry's" Playbook ...
...to Battle Corporate Giant Comcast
BThrifty Mascots to Picket Comcast Spotlight's Corporate Office at 5 Times Square Wednesday, June 20, 2012
/EINPresswire.com/ New York City, NY June 19, 2012 -- Two of the once full-time employed BThrifty mascots will spend the day picketing out in front of Comcast's Spotlight Corporate offices from 11:00 am to 5:00 pm. Their picket signs will have a few important questions for CEO Brian Roberts related to his company's actions which put the two mascots and more than twenty other full-time people out of work back in the summer of 2009. In much the same way as when Ben and Jerry took on Pillsbury asking the question "What's the Dough-boy Afraid Of?" the mascots will be asking Mr. Roberts "Why was Comcast afraid of BThrifty?".
Pending in CT Superior Court is a multi-million dollar, multi-count lawsuit against Comcast and Comcast Spotlight. One of the counts was a Monopoly claim relating to cable network advertising time to the exclusion of BThrifty. It also claims adverse effect on small business owners eliminating their ability to affordably advertise on cable TV networks. Last week Comcast's legal team won a motion to strike the monopoly count. At the time of this press release BThrifty and it's legal team were considering its' options including mounting an appeal and/or re-pleading the monopoly count.
The BThrifty Synergy Program provided small business owners, including "mom and pop" shop owners with affordable access to marketing and advertising mediums, which were only available to larger companies and corporations. The foundation of their product was cable TV airtime, and delivered more than 100+ cable network TV spots monthly, along with several other high impact advertising mediums, such as online coupons, a syndicated loyalty card, email blasts, RSS coupon feeds, paid search, social media, & the BThrifty Smart Shopper Magazine, all at a cost often 600% to 700% LESS THAN THE COST OF THE SAME TV SPOTS SOLD DIRECTLY BY COMCAST.
In the early summer of 2009, after 14 months of doing business together, Comcast Spotlight suddenly and without any warning drastically changed the terms of the deal with BThrifty by imposing conditions that were impossible for BThrifty to meet. The result -- BThrifty had to shut down its' operation putting many people out of work during one of the worst employment markets in modern time. It is BThrifty's position that "Comcast" started to feel the impact of BThrifty's rapid growth. It had two choices, compete fair and square, or by its' actions force BThrifty out of business. It was another easy decision by a giant corporation.
If you are curious about the entire Ben and Jerry story, the source is: "Ben & Jerry's: The Inside Scoop" by Fred Lager, Crown.
www.BThrifty.com
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BThrifty Mascots to Picket Comcast Spotlight's Corporate Office at 5 Times Square Wednesday, June 20, 2012
/EINPresswire.com/ New York City, NY June 19, 2012 -- Two of the once full-time employed BThrifty mascots will spend the day picketing out in front of Comcast's Spotlight Corporate offices from 11:00 am to 5:00 pm. Their picket signs will have a few important questions for CEO Brian Roberts related to his company's actions which put the two mascots and more than twenty other full-time people out of work back in the summer of 2009. In much the same way as when Ben and Jerry took on Pillsbury asking the question "What's the Dough-boy Afraid Of?" the mascots will be asking Mr. Roberts "Why was Comcast afraid of BThrifty?".
Pending in CT Superior Court is a multi-million dollar, multi-count lawsuit against Comcast and Comcast Spotlight. One of the counts was a Monopoly claim relating to cable network advertising time to the exclusion of BThrifty. It also claims adverse effect on small business owners eliminating their ability to affordably advertise on cable TV networks. Last week Comcast's legal team won a motion to strike the monopoly count. At the time of this press release BThrifty and it's legal team were considering its' options including mounting an appeal and/or re-pleading the monopoly count.
The BThrifty Synergy Program provided small business owners, including "mom and pop" shop owners with affordable access to marketing and advertising mediums, which were only available to larger companies and corporations. The foundation of their product was cable TV airtime, and delivered more than 100+ cable network TV spots monthly, along with several other high impact advertising mediums, such as online coupons, a syndicated loyalty card, email blasts, RSS coupon feeds, paid search, social media, & the BThrifty Smart Shopper Magazine, all at a cost often 600% to 700% LESS THAN THE COST OF THE SAME TV SPOTS SOLD DIRECTLY BY COMCAST.
In the early summer of 2009, after 14 months of doing business together, Comcast Spotlight suddenly and without any warning drastically changed the terms of the deal with BThrifty by imposing conditions that were impossible for BThrifty to meet. The result -- BThrifty had to shut down its' operation putting many people out of work during one of the worst employment markets in modern time. It is BThrifty's position that "Comcast" started to feel the impact of BThrifty's rapid growth. It had two choices, compete fair and square, or by its' actions force BThrifty out of business. It was another easy decision by a giant corporation.
If you are curious about the entire Ben and Jerry story, the source is: "Ben & Jerry's: The Inside Scoop" by Fred Lager, Crown.
www.BThrifty.com
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