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Anzu.io Press Releases

  • Published on June 14, 2024 - 13:00 GMT

    Anzu and dentsu announce new strategic global partnership to ‘level up’ intrinsic in-game advertising

    The new partnership will offer dentsu clients a more enhanced & wholistic approach to intrinsic in-game advertising while further pushing gaming as an ad medium TEL AVIV, ISRAEL, June 14, 2024 /⁨EINPresswire.com⁩/ -- Anzu, one of the world’s most advanced in-game advertising platforms, and dentsu, an integrated growth and transformation partner to the world’s leading organizations, have announced a global partnership to bring advanced gaming strategies to dentsu clients and push further the in-game …

    Distribution channels: Media, Advertising & PR ...
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Anzu Virtual Reality Ltd.
Lincoln, 20
Tel Aviv, 6713412
Israel
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Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom-built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more.

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