GfK Press Releases - EIN Presswire - Press Release Distribution Service

Published on September 22, 2020 - 13:00 GMT

78% of US consumers expect brands to take environmentally responsible actions

GfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” causes NEW YORK, NY, UNITED STATES, September 22, 2020 /⁨EINPresswire.com⁩/ -- New research from GfK Consumer Life shows that the pandemic has not dampened …

Distribution channels: Automotive Industry, Consumer Goods ...

Published on September 9, 2020 - 12:57 GMT

Latest MRI-Simmons COVID-19 Study Reveals Key Attitudes that Influence American Behavior

‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choices NEW YORK, NY, UNITED STATES, September 9, 2020 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today announced the release of its …

Distribution channels: Consumer Goods, Media, Advertising & PR ...

Published on September 3, 2020 - 14:47 GMT

US parents are investing heavily in Internet services, electronics to prepare their children for remote learning – GfK

From computers to snacks, families have been spending on at-home schooling needs – and they plan to buy more NEW YORK, NY, UNITED STATES, September 3, 2020 /⁨EINPresswire.com⁩/ -- With many US schools opting for remote learning this fall, parents have …

Distribution channels: Education, IT Industry ...

Published on August 12, 2020 - 13:30 GMT

GfK, Dstillery launch 79 top-quality segments for targeting automotive brand loyalists, defectors

Based on daily refreshed research, models also enable high-accuracy targeting of used-car intenders NEW YORK, NY, USA, August 12, 2020 /⁨EINPresswire.com⁩/ -- Unsettled by the COVID-19 pandemic and continuing social unrest, consumers are rethinking their …

Distribution channels: Automotive Industry, Media, Advertising & PR ...

Published on August 5, 2020 - 15:09 GMT

Fewer auto intenders are saying they plan to delay purchase, lease of a new car

GfK AutoMobility™ data shows that 0% financing, free maintenance offers are swaying hesitant buyers NEW YORK, NY, UNITED STATES, August 5, 2020 /⁨EINPresswire.com⁩/ -- New insights from GfK AutoMobility™ show that consumers are slowly gaining back their …

Distribution channels: Automotive Industry, Media, Advertising & PR ...

Published on August 4, 2020 - 15:21 GMT

US parents are deeply divided about sending kids back to school – wary of risks, but anxious to get back to careers

New GfK research also shows that, while all US adults prefer a hybrid schooling model, more parents prefer full re-opening NEW YORK, NY, UNITED STATES, August 4, 2020 /⁨EINPresswire.com⁩/ -- The COVID-19 virus is forcing US adults to confront a variety of …

Distribution channels: Consumer Goods, Education ...

Published on July 22, 2020 - 13:26 GMT

GfK FutureBuy® identifies social media commerce, “borderless” shopping as forces shaping post-pandemic US shopping

New GfK research points to three game-changing trends that have gained momentum during the virus crisis NEW YORK, NY, UNITED STATES, July 22, 2020 /⁨EINPresswire.com⁩/ -- With COVID-19 lockdowns easing in some areas of the US, brands and retailers are …

Distribution channels: Consumer Goods, Food & Beverage Industry ...

Published on July 14, 2020 - 12:50 GMT

MRI-Simmons Study Reveals Emotional Impact of COVID-19 on Sports Fans

Latest Sports Fan Study provides insight into the attitudes and behaviors of "Sports Deprived” Americans NEW YORK, NY, UNITED STATES, July 14, 2020 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today announced the results of …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...

Published on July 13, 2020 - 15:07 GMT

Two-thirds of Americans are socializing again – and most of them are not following the rules

In new GfK research, 71% of those who gathered in groups said they ignored distancing guidelines at least part of the time NEW YORK, NY, USA, July 13, 2020 /⁨EINPresswire.com⁩/ -- As the US struggles to shake off the COVID-19 virus, new GfK research …

Distribution channels: Business & Economy, Consumer Goods ...

Published on June 23, 2020 - 14:10 GMT

GfK study: 3/4 of African Americans see brands acting for good during protests

Eight in ten also say that how companies behave now on equality will affect future loyalty to those brands NEW YORK, NY, UNITED STATES, June 23, 2020 /⁨EINPresswire.com⁩/ -- Racial equality protests sweeping the country are inspiring brands to take a …

Distribution channels: Consumer Goods, Media, Advertising & PR ...

Published on June 15, 2020 - 13:31 GMT

Latest MRI-Simmons COVID-19 Study Reveals Dramatic Changes in American Attitudes and Behavior

NEW YORK, NY, UNITED STATES, June 15, 2020 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today announced the release of its latest COVID-19 Consumer Study, providing in-depth analysis of consumer behaviors and attitudes resulting …

Distribution channels: Consumer Goods, Media, Advertising & PR ...

Published on June 8, 2020 - 13:15 GMT

Over half of US consumers say brands will need to communicate differently in post-COVID world

Essential topics to address will include protection of workers, consumers – GfK Consumer Pulse research NEW YORK, NY, UNITED STATES, June 8, 2020 /⁨EINPresswire.com⁩/ -- When US consumers emerge from the COVID-19 crisis, how should brands talk to them? …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on June 1, 2020 - 14:20 GMT

US tire retail market continues to surge back, posting strongest sales week of 2020 – GfK

NEW YORK, NY, UNITED STATES, June 1, 2020 /⁨EINPresswire.com⁩/ -- The Coronavirus may have put a dent in US tire retail sales – but preliminary data from GfK’s point-of-sale (POS) tracking show that the industry is recovering with surprising speed and …

Distribution channels: Automotive Industry, Manufacturing ...

Published on May 28, 2020 - 14:59 GMT

During COVID-19 crisis, US consumers have high expectations of online, traditional retailers

Latest GfK data shows some lessening of demand for hygiene, other protocols – but expectations remain strong NEW YORK, NEW YORK, USA, May 28, 2020 /⁨EINPresswire.com⁩/ -- The Coronavirus crisis is a time when online and in-person retailers can win new …

Distribution channels: Culture, Society & Lifestyle, Retail ...

Published on May 1, 2020 - 12:35 GMT

GfK, Dstillery partner to deliver breakthrough precision in Automotive Intender ad targeting

Models refreshed daily through GfK’s gold-standard intender research – boosting marketing campaign efficiency, relevance NEW YORK, NY, UNITED STATES, May 1, 2020 /⁨EINPresswire.com⁩/ -- At a time when consumer spending plans are changing moment to moment, …

Distribution channels: Automotive Industry, Media, Advertising & PR ...

Published on April 30, 2020 - 13:49 GMT

42% of US consumers think news about the seriousness of COVID-19 is “exaggerated” – GfK

92% consider themselves well informed about COVID-19 – but 67% say it is becoming hard to tell “fake” virus news from real NEW YORK, NY, UNITED STATES, April 30, 2020 /⁨EINPresswire.com⁩/ -- While most of the US remains on some form of lockdown this week, …

Distribution channels: Healthcare & Pharmaceuticals Industry, Media, Advertising & PR ...

Published on April 22, 2020 - 13:42 GMT

US consumers split on brand behavior during COVID-19 crisis – GfK

Almost 80% see companies as “force for good” – but nearly 70% notice some are “trying to take advantage" NEW YORK, NY, UNITED STATES, April 22, 2020 /⁨EINPresswire.com⁩/ -- When it comes to providing help and support during the extraordinary …

Distribution channels: Automotive Industry, Companies ...

Published on April 16, 2020 - 13:30 GMT

GfK establishes Leader Panel of US tire retailers to track weekly sales trends during COVID-19 crisis

Initial data shows substantial YOY volume drops, but smaller effects on Light Truck, other “essential” tire categories NEW YORK, NY, UNITED STATES, April 16, 2020 /⁨EINPresswire.com⁩/ -- To help US tire manufacturers and retailers make smart, forward- …

Distribution channels: Automotive Industry, Retail ...

Published on April 14, 2020 - 14:48 GMT

In-car system to combat viruses, pollution wins GfK NextGen Data Science Competition

Experts from Hyundai, Kia, Team One acted as judges for 10-day hackathon focused on smart car technology NEW YORK, NY, UNITED STATES, April 14, 2020 /⁨EINPresswire.com⁩/ -- Tapping into today’s elevated concerns about viruses like COVID-19 – as well …

Distribution channels: Automotive Industry, Education ...

Published on March 31, 2020 - 15:22 GMT

US auto “intenders” split on COVID-19 effect – 41% will delay new-car plans; 45% expect “no impact”

GfK AutoMobility™ delivers gold-standard research among consumers who plan to buy or lease a new car NEW YORK, NY, UNITED STATES, March 31, 2020 /⁨EINPresswire.com⁩/ -- New insights from GfK’s top-quality research with auto “intenders” show that the COVID …

Distribution channels: Automotive Industry, Media, Advertising & PR ...