Published on
March 19, 2018
- 11:00 GMT
Gen Z and Millennial Consumers are Changing Loyalty—Open to Behaviour Tracking, Paid Loyalty, and Deeper Brand Engagement Through ...
According to a new report, loyalty programs have a higher influence on Gen Z and Millennial consumer spend than on Boomers (65% vs. 56%). However, younger consumers are less satisfied with their programs (30%) compared to their Boomer parents (49%,) …
Distribution channels:
Media, Advertising & PR
