Apple Is America's Favorite Brand, Says Boston Consulting Group Survey; Brands That Top the List Target Their "Apostle" Consumers ...
BOSTON, MA -- (Marketwired) -- 10/26/15 -- Apple, Amazon and Walmart top the list of America's favorite brands, according to a survey of 15,000 U.S. and European consumers by The Boston Consulting Group (BCG). Also in the top ten are Netflix, Costco, …