Churchill Downs Adds New Partnerships For Kentucky Derby 138
700 Central Ave., Louisville, KY 40208 * (502) 636-4400 * ChurchillDowns.com * Twitter.com/ChurchillDowns * Facebook.com/ChurchillDowns
FOR IMMEDIATE RELEASE Spring 2012
Contact: Susan McNeese Lynch
(502) 836-5347 (Mobile)
SusanMcNeeseLynch@gmail.com
CHURCHILL DOWNS ADDS NEW PARTNERSHIPS FOR
KENTUCKY DERBY 138
Finalizes Agreements with GREY GOOSE(R) Vodka, Steelcase, Inc., Office Resources, Inc. and Tempur-Pedic
/EINPresswire.com/ LOUISVILLE, Ky. (May 1, 2012) - Churchill Downs Racetrack today announced additional partners for the upcoming $2 million-guaranteed Kentucky Derby presented by Yum! Brands, the historic track's signature race and one of the country's major sports and entertainment events.
Under the new partnership agreements, GREY GOOSE(R) Vodka will brand one of the track's most popular cocktails, the GREY GOOSE(R) Oaks Lily(R), which will be available at bars throughout the track. Grey Goose will also have a prominent presence serving the GREY GOOSE Cherry Moon cocktail to celebrities and special guests walking the Kentucky Derby Red Carpet. Churchill Downs will continue to donate one dollar from the sale of each Grey Goose Oaks Lily to Horses & Hope, a program that builds awareness and funding for the research and prevention of cancer for those in the horse industry.
Additionally, Churchill Downs announced that Steelcase, Inc., Office Resources, Inc. and Tempur-Pedic(R) have joined its portfolio of undercard race sponsors on Kentucky Oaks Day. Steelcase and Office Resources Inc will co-sponsor the La Troienne and Tempur-Pedic, which is headquartered in Lexington, KY, will sponsor the Keeper Hill.
Churchill Downs has also expanded its ongoing relationship with Longines, the Official Timekeeper of the Kentucky Derby. Longines is now the presenting sponsor of the Longines Kentucky Oaks Fashion Contest that will take place on the Pink Carpet. The E! Channel's Catt Sadler, Style Network's Jeannie Mai and Tennis Legend Stefanie Graf are scheduled to judge this year's Fashion Contest. Longines provides the elegant clocks prominently displayed at the Turf Course Finish Line, and its brand will be visible in conjunction with the Kentucky Derby Red Carpet festivities and Winner's Party. Longines also will be awarding watches from the Longines Saint-Imier Collection to the winning owner, trainer and jockey of the Kentucky Derby.
These new partnerships join the growing roster of previously announced Kentucky Derby and Kentucky Oaks sponsors, including "Moët & Chandon's Toast to the Kentucky Derby" which will take place during the festivities preceding the running of the race; BLUE04's creative infusion into the Kentucky Derby "Blue Room" (formerly green room), where celebrities will refresh themselves after walking the Red Carpet; and SandRidge Energy's presenting sponsorship of the celebratory Kentucky Derby Winner's Party immediately following the race.
Other Official Sponsors of the Kentucky Derby include Woodford Reserve, the Official Bourbon; Stella Artois, the Official Beer; RAM, the Official Truck; American Airlines, the Official Airline; and Pepsi Cola, the Official Soft Drink.
The Kentucky Derby presented by Yum! Brands is a 1 ¼-mile classic for 3-year old Thoroughbreds and the first leg of the prestigious and popular Triple Crown series. A record 164,858 fans attended the Derby last year and an additional 14.5 million viewed it on NBC.
For sponsorship information, contact Kristin Warfield, vice president, Partnerships, Churchill Downs, 502-636-4437 or Kristin.Warfield@KyDerby.com.
About Churchill Downs
Churchill Downs, the world's most legendary racetrack, has conducted Thoroughbred racing and presented America's greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 138th running of the Kentucky Derby on May 5, 2012, and its Spring Meet is scheduled for April 28-July 1. The track has hosted the Breeders' Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.
About Grey Goose
GREY GOOSE(R) VODKA AND FLAVORED VODKAS
Blended and bottled in the celebrated Cognac region of Western France, GREY GOOSE Vodka is truly a unique offering. Every element that goes into its production ensures that GREY GOOSE Vodka stands alone as the The 80 proof super-premium spirit is packaged in beautiful frosted glass bottles, with a clear window in the shape of a Grey Goose silhouette that allows a peek at the flight of the Grey Goose across majestic mountains. Each bottle is sealed with a stopper and an elegant foil closure. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE Cherry Noir, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron Flavored Vodkas.
GREY GOOSE(R) Vodka and Flavored Vodkas
ENJOY RESPONSIBLY
www.GREYGOOSE.com
www.facebook.com/GREYGOOSE
(C)2012 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS 40 % ALC. BY VOL.- DISTILLED FROM GRAIN.
Moët & Chandon
For over a century, Moët & Chandon has embodied victory in a bottle. From the christening of new racing vessels with a shower of Moët & Chandon before it first sets sail, to celebrating winning moments, Moët & Chandon have gone hand-in-hand with the pomp and circumstance of premier sporting events. Celebrations and champagne have always been the perfect pairing - the first champagne spray, was conceived at the Le Mans auto race in 1966, when winning driver Jo Siffert shook a bottle of champagne and inadvertently sprayed the crowd. Subsequently, drinking directly from a bottle of champagne after a win became customary,Moët has continued to support luxury sporting events including the Louis Vuitton Cup, the America's Cup, and the French Open.
Renowned for achievements, firsts and a pioneering spirit, the House celebrates life's most triumphant moments with elegance and extraversion. From Napoleon's conquests and iconic royal weddings to the Oscars and Golden Globes of Hollywood and the red carpets of international film festivals, Moët & Chandon is the champagne of choice.
About Steelcase Inc.
For 100 years, Steelcase Inc. has helped create great experiences for the world's leading organizations - wherever work happens. Steelcase and our family of brands - including Steelcase(R), Coalesse(R), Designtex(R), Details(R), Nurture(R), PolyVision(R) and Turnstone(R) - offer a comprehensive portfolio of furnishings, products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including approximately 650 dealers. Steelcase is a global, industry-leading and publicly traded company with fiscal 2012 revenue of $2.75 billion.
About SandRidge Energy, Inc.
SandRidge Energy, Inc. is an oil and natural gas company headquartered in Oklahoma City, Oklahoma with its principal focus on exploration and production. SandRidge and its subsidiaries also own and operate gas gathering and processing facilities and CO2 treating and transportation facilities and conduct marketing and tertiary oil recovery operations. In addition, Lariat Services, Inc., a wholly-owned subsidiary of SandRidge, owns and operates a drilling rig and related oil field services business. SandRidge focuses its exploration and production activities in the Mid-Continent, Permian Basin, West Texas Overthrust, Gulf Coast and Gulf of Mexico.
About Tempur-Pedic
Tempur-Pedic International Inc. (NYSE: TPX) manufactures and distributes mattresses and pillows made from its proprietary TEMPUR pressure-relieving material. It is the worldwide leader in premium and specialty sleep. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company's products are currently sold in over 80 countries under the TEMPUR and Tempur-Pedic brand names. World headquarters for Tempur-Pedic International is in Lexington, KY. For more information, visit http://www.tempurpedic.com or call 800-805-3635.
-END-
FOR IMMEDIATE RELEASE Spring 2012
Contact: Susan McNeese Lynch
(502) 836-5347 (Mobile)
SusanMcNeeseLynch@gmail.com
CHURCHILL DOWNS ADDS NEW PARTNERSHIPS FOR
KENTUCKY DERBY 138
Finalizes Agreements with GREY GOOSE(R) Vodka, Steelcase, Inc., Office Resources, Inc. and Tempur-Pedic
/EINPresswire.com/ LOUISVILLE, Ky. (May 1, 2012) - Churchill Downs Racetrack today announced additional partners for the upcoming $2 million-guaranteed Kentucky Derby presented by Yum! Brands, the historic track's signature race and one of the country's major sports and entertainment events.
Under the new partnership agreements, GREY GOOSE(R) Vodka will brand one of the track's most popular cocktails, the GREY GOOSE(R) Oaks Lily(R), which will be available at bars throughout the track. Grey Goose will also have a prominent presence serving the GREY GOOSE Cherry Moon cocktail to celebrities and special guests walking the Kentucky Derby Red Carpet. Churchill Downs will continue to donate one dollar from the sale of each Grey Goose Oaks Lily to Horses & Hope, a program that builds awareness and funding for the research and prevention of cancer for those in the horse industry.
Additionally, Churchill Downs announced that Steelcase, Inc., Office Resources, Inc. and Tempur-Pedic(R) have joined its portfolio of undercard race sponsors on Kentucky Oaks Day. Steelcase and Office Resources Inc will co-sponsor the La Troienne and Tempur-Pedic, which is headquartered in Lexington, KY, will sponsor the Keeper Hill.
Churchill Downs has also expanded its ongoing relationship with Longines, the Official Timekeeper of the Kentucky Derby. Longines is now the presenting sponsor of the Longines Kentucky Oaks Fashion Contest that will take place on the Pink Carpet. The E! Channel's Catt Sadler, Style Network's Jeannie Mai and Tennis Legend Stefanie Graf are scheduled to judge this year's Fashion Contest. Longines provides the elegant clocks prominently displayed at the Turf Course Finish Line, and its brand will be visible in conjunction with the Kentucky Derby Red Carpet festivities and Winner's Party. Longines also will be awarding watches from the Longines Saint-Imier Collection to the winning owner, trainer and jockey of the Kentucky Derby.
These new partnerships join the growing roster of previously announced Kentucky Derby and Kentucky Oaks sponsors, including "Moët & Chandon's Toast to the Kentucky Derby" which will take place during the festivities preceding the running of the race; BLUE04's creative infusion into the Kentucky Derby "Blue Room" (formerly green room), where celebrities will refresh themselves after walking the Red Carpet; and SandRidge Energy's presenting sponsorship of the celebratory Kentucky Derby Winner's Party immediately following the race.
Other Official Sponsors of the Kentucky Derby include Woodford Reserve, the Official Bourbon; Stella Artois, the Official Beer; RAM, the Official Truck; American Airlines, the Official Airline; and Pepsi Cola, the Official Soft Drink.
The Kentucky Derby presented by Yum! Brands is a 1 ¼-mile classic for 3-year old Thoroughbreds and the first leg of the prestigious and popular Triple Crown series. A record 164,858 fans attended the Derby last year and an additional 14.5 million viewed it on NBC.
For sponsorship information, contact Kristin Warfield, vice president, Partnerships, Churchill Downs, 502-636-4437 or Kristin.Warfield@KyDerby.com.
About Churchill Downs
Churchill Downs, the world's most legendary racetrack, has conducted Thoroughbred racing and presented America's greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 138th running of the Kentucky Derby on May 5, 2012, and its Spring Meet is scheduled for April 28-July 1. The track has hosted the Breeders' Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.
About Grey Goose
GREY GOOSE(R) VODKA AND FLAVORED VODKAS
Blended and bottled in the celebrated Cognac region of Western France, GREY GOOSE Vodka is truly a unique offering. Every element that goes into its production ensures that GREY GOOSE Vodka stands alone as the The 80 proof super-premium spirit is packaged in beautiful frosted glass bottles, with a clear window in the shape of a Grey Goose silhouette that allows a peek at the flight of the Grey Goose across majestic mountains. Each bottle is sealed with a stopper and an elegant foil closure. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE Cherry Noir, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron Flavored Vodkas.
GREY GOOSE(R) Vodka and Flavored Vodkas
ENJOY RESPONSIBLY
www.GREYGOOSE.com
www.facebook.com/GREYGOOSE
(C)2012 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS 40 % ALC. BY VOL.- DISTILLED FROM GRAIN.
Moët & Chandon
For over a century, Moët & Chandon has embodied victory in a bottle. From the christening of new racing vessels with a shower of Moët & Chandon before it first sets sail, to celebrating winning moments, Moët & Chandon have gone hand-in-hand with the pomp and circumstance of premier sporting events. Celebrations and champagne have always been the perfect pairing - the first champagne spray, was conceived at the Le Mans auto race in 1966, when winning driver Jo Siffert shook a bottle of champagne and inadvertently sprayed the crowd. Subsequently, drinking directly from a bottle of champagne after a win became customary,Moët has continued to support luxury sporting events including the Louis Vuitton Cup, the America's Cup, and the French Open.
Renowned for achievements, firsts and a pioneering spirit, the House celebrates life's most triumphant moments with elegance and extraversion. From Napoleon's conquests and iconic royal weddings to the Oscars and Golden Globes of Hollywood and the red carpets of international film festivals, Moët & Chandon is the champagne of choice.
About Steelcase Inc.
For 100 years, Steelcase Inc. has helped create great experiences for the world's leading organizations - wherever work happens. Steelcase and our family of brands - including Steelcase(R), Coalesse(R), Designtex(R), Details(R), Nurture(R), PolyVision(R) and Turnstone(R) - offer a comprehensive portfolio of furnishings, products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including approximately 650 dealers. Steelcase is a global, industry-leading and publicly traded company with fiscal 2012 revenue of $2.75 billion.
About SandRidge Energy, Inc.
SandRidge Energy, Inc. is an oil and natural gas company headquartered in Oklahoma City, Oklahoma with its principal focus on exploration and production. SandRidge and its subsidiaries also own and operate gas gathering and processing facilities and CO2 treating and transportation facilities and conduct marketing and tertiary oil recovery operations. In addition, Lariat Services, Inc., a wholly-owned subsidiary of SandRidge, owns and operates a drilling rig and related oil field services business. SandRidge focuses its exploration and production activities in the Mid-Continent, Permian Basin, West Texas Overthrust, Gulf Coast and Gulf of Mexico.
About Tempur-Pedic
Tempur-Pedic International Inc. (NYSE: TPX) manufactures and distributes mattresses and pillows made from its proprietary TEMPUR pressure-relieving material. It is the worldwide leader in premium and specialty sleep. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company's products are currently sold in over 80 countries under the TEMPUR and Tempur-Pedic brand names. World headquarters for Tempur-Pedic International is in Lexington, KY. For more information, visit http://www.tempurpedic.com or call 800-805-3635.
-END-
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