LaCure Announces Strategic Partnership With PrivatSea

North America's oldest luxury vacation specialist joins forces with one of Europe's premier yacht management and charter firms.

/ The Canadian luxury villa firm LaCure, announced today that it will be joining forces with one of Europe's most well known yacht management companies in a strategic alliance that is expected to increase the revenue of both groups. In addition to expanding their already ample offering, several LaCure executives have stated they hope to gain more exposure in an increasingly competitive European market.

Founded in 1979, the Toronto based LaCure has since earned a reputation as one of the luxury villa industry's most well respected organizations. The company's inventory of luxury villas and vacation rentals spans 29 countries and 5 continents; it includes a wide variety of properties, from moderately priced seaside cottages to lavish country estates and exclusive private islands.

Notwithstanding its long standing notoriety and prestige, in recent years, LaCure has been faced with the challenge of competing in a rapidly changing global marketplace, within an industry that is becoming more and more competitive. Major online players such as Homeaway, and Air B&B have become household names in recent years, making a massive inventory of home rentals readily available to consumers at the click of a mouse.

The advent of online travel portals has given rise to an expanding marketplace full of increasingly demanding and savvy buyers, creating a rift in the already volatile luxury travel industry. While some struggle desperately to adapt to the latest technological advancements and developments, companies like LaCure have been quick to stay ahead of the pack, transforming traditional business models into successful online enterprises.

While LaCure has been exceedingly successful in recent years, doubling its revenue in 2011 and more than tripling its online visibility over the last 36 months, until now the firm's travel related activities have been limited exclusively to luxury villa and property rentals. By partnering with PrivatSea, a leading charter and management company based in Greece, LaCure hopes to offer added value to its most exclusive clientele and simultaneously gain access to a large number of high profile prospective customers.

PrivatSea is a member of the of the Latsis Group, a multi-billion dollar consortium which includes Lamda Development, an Athens based investment and development firm, Hellenic Petroleum , a crude oil and natural gas supplier; as well as EFG International, a global private banking and asset management group based in Geneva. The group's figurehead, Spiros Latsis, has an estimated net worth of upwards of $9.1 billion and was in included in Forbes Magazine's 2006 World's Billionaires List.

LaCure is luxury vacation Rental Company founded in 1979. Its headquarters are in Toronto Canada. The firm represents over 1000 luxury villas and properties worldwide. For more information go to or call 1-800-387-2726

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