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Yelp Celebrates Initial Public Offering and First Day of Trading on the New York Stock Exchange<p>

NEW YORK, March 2, 2012 - Yelp, the global online business review site, opened for trading today on the New York Stock Exchange (NYSE) under the ticker symbol "YELP" after its initial public offering in which it raised $107.25 million in gross proceeds. CEO Jeremy Stoppelman, joined by members of Yelp's management team and employees from their New York office, celebrated the company's first day of trading on the NYSE by ringing The Opening BellSM.

"We're thrilled to welcome Yelp to our growing community of innovative technology companies," said Scott R. Cutler, EVP and Co-Head of U.S. Listings and Cash Equities, NYSE Euronext.  "Yelp is a popular destination for consumers around the globe, providing a dynamic user-generated online platform to review local businesses.  We congratulate Yelp on its IPO and look forward to a long-standing partnership with the company and its shareholders."
 
"Over the past seven years our team has worked tirelessly to improve the Yelp experience for consumers and local businesses, and as a result there are countless numbers of people who have benefitted from that hard work and the power of Yelp communities all over the world. Today is a time to pause briefly to reflect on how far we've all come and to celebrate the fact that Yelp has become a trusted source to connect with great local businesses," said Jeremy Stoppelman, CEO and Co-founder, Yelp. "Our transition to the public markets is just the beginning of a new and very exciting chapter for Yelp. We are excited and proud to make Yelp available on the New York Stock Exchange and it's great to know that their legacy and platform is something we can rely on as we continue to grow our business."
 
Caption 1:
Yelp CEO Jeremy Stoppelman, along with members of the company's management team and employees from the NY office, rings The Opening Bell to celebrate Yelp's IPO and first day of trading on the NYSE.
 
 
Caption 2:
View of NYSE trading floor surrounding the Yelp IPO.
 
 
Caption 3:
Yelp banner adorns the NYSE façade in honor of the company's IPO and first day of trading on the NYSE.
 
Yelp is a great addition to the NYSE Euronext community and is the sixth technology company to list on the NYSE this year.  To hear more from Scott Cutler on Yelp's IPO and IPO trends in 2012, please click here.

About Yelp
Yelp (http://www.yelp.com/) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium and Australia. Yelp had a monthly average of 66 million unique visitors in Q4 2011*. By the end of Q4 2011, Yelpers had written approximately 25 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. On average, more than 5.7 million monthly unique visitors relied on Yelp Mobile applications in Q4 2011 to help them make a spending decision on the go. For more information, please visit http://www.yelp.com/ or send an email to press@yelp.com. (Source: Yelp and *Google Analytics)