CYPRESS, CALIFORNIA –Toyo Tire U.S.A. Corp. announced today that the Toyo Tires brand is making several cameo appearances in the new UFC Undisputed 3. Released February 14, this latest version of the critically-acclaimed UFC Undisputed series of video games by THQ, takes players inside The Octagon for toe-to-toe action between their favorite UFC fighters.

Designed for use on Xbox 360 and PlayStation3 gaming systems, UFC Undisputed 3 features an impressive visual presentation that includes the Toyo Tires logo -- just like in the real fights. Gamers will find Toyo Tires graphics inside the Octagon when they fight at the Palms Arena, Red Rock Arena and O2 Arena, as well as on the PRIDE mat at Saitama Super Arena. Several fighters also wear the Toyo Tires logo on their shirts and shorts.

“As the Official Tire of the UFC we are excited to reach MMA fans and gamers alike through the extremely successful UFC Undisputed video game series,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “The in-game logo placement reinforces Toyo Tires’ association with the world’s fastest growing sport and increases brand awareness.”

UFC Undisputed 3 offers the best virtual fighting experience to date and includes many notable enhancements such as the new PRIDE MODE. Players can compete for the first time within the legendary PRIDE environment featuring official announcers and renowned Japanese MMA league rules. Additional features include a revamped online experience and an extensive roster of more than 150 prolific UFC fighters, now including Featherweight and Bantamweight divisions.

To learn more about Toyo Tires products and Team Toyo Athletes that compete in MMA, log onto www.toyotires.com. To learn more about UFC Undisputed 3 visit www.ufcundisputed.com.

About Toyo Tire U.S.A. Corp.

Toyo Tires manufactures and distributes a complete line of premium replacement tires for nearly every make and model including high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks. For more information log onto www.toyotires.com and connect with the community at www.facebook.com/toyotires and www.twitter.com/toyotires.

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Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. PRIDE®, PRIDE FC™, PRIDE FIGHTING CHAMPIONSHIPS® and BUSHIDO® are trademarks of Pride FC Worldwide Holdings, LLC registered in the United States and other countries. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.
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