Fact Sheet: Starbucks Cup Magic App – Valentine’s Day 2012
Starting February 6 for a limited time, Starbucks customers can experience the latest version of the Starbucks Cup Magic app just in time for Valentine’s Day. Originally launched during our holiday campaign, the Valentine’s Day-themed interactive app brings limited-edition Valentine’s Day Starbucks® hot cups to life with augmented reality technology. Connecting the digital world with the Starbucks store experience, users can download and enjoy the app to Celebrate everylove in their life. Customers simply download the app to create and send a personalized Valentine’s Day message or Starbucks Card eGift to brighten someone’s day! Share the love with this fun and festive app this Valentine’s Day at Starbucks.
Experience Augmented Reality
Starbucks Cup Magic app for Valentine’s Day incorporates the latest in augmented reality technology to offer an animated visual experience. Download the app to create your own personalized augmented reality valentine to send to someone special in your life. You can also send a personalized valentine with a Starbucks Card eGift!
Starting February 6-16, the Valentine’s Day version of the Starbucks Cup Magic app will be available for download in the U.S. To learn more and/or download the Valentine’s Day Starbucks Cup Magic app, visit www.Starbucks.com/everylove.
Starting February 6-16, the Valentine’s Day version of the Starbucks Cup Magic app will be available for download in the U.S. To learn more and/or download the Valentine’s Day Starbucks Cup Magic app, visit www.Starbucks.com/everylove.
Additional Features
Valentine Experience: Tap the “Experience Your Valentine” button and scan a Valentine’s Day cup to see your cup come to life through 3D augmented reality.
Send a Virtual Valentine: Tap the “Send a Virtual Valentine” button to send your everylove an augmented reality Valentine! The lucky recipient of your Valentine will be able to scan a limited-edition Valentine’s Day Starbucks cup to reveal your Valentine message. The augmented reality experience allows you to interact with the app in multiple ways including blowing into your phone to create a pinwheel of hearts and tapping the screen to reveal your message!
eGifting: The Starbucks Cup Magic app is equipped with an eGift feature, allowing users to send Starbucks Card eGifts to friends and loved ones from their smartphone device in the U.S. Whether you need to send a last-minute Valentine or just want to let someone know you are thinking about them, a delicious beverage is sure to brighten anyone’s day. You can even schedule your delivery – send an eGift Valentine today and have it delivered on February 14.
Valentine Experience: Tap the “Experience Your Valentine” button and scan a Valentine’s Day cup to see your cup come to life through 3D augmented reality.
Send a Virtual Valentine: Tap the “Send a Virtual Valentine” button to send your everylove an augmented reality Valentine! The lucky recipient of your Valentine will be able to scan a limited-edition Valentine’s Day Starbucks cup to reveal your Valentine message. The augmented reality experience allows you to interact with the app in multiple ways including blowing into your phone to create a pinwheel of hearts and tapping the screen to reveal your message!
eGifting: The Starbucks Cup Magic app is equipped with an eGift feature, allowing users to send Starbucks Card eGifts to friends and loved ones from their smartphone device in the U.S. Whether you need to send a last-minute Valentine or just want to let someone know you are thinking about them, a delicious beverage is sure to brighten anyone’s day. You can even schedule your delivery – send an eGift Valentine today and have it delivered on February 14.
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For More Information
If you have questions or need more information, please contact (206) 318-7100 or press@starbucks.com.
© 2012 Starbucks Coffee Company. All rights reserved.
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