Rising demand for non-invasive cosmetic procedures is a key factor driving market revenue growth.

VANCOUVER, BRITISH COLUMBIA, CANADA, June 24, 2024 /EINPresswire.com/ -- The global microcurrent device market is experiencing robust growth driven by rising demand for non-invasive cosmetic procedures and increasing awareness about the benefits of microcurrent facial treatments. According to recent market research, the market is poised to expand significantly in the coming years.

Microcurrent technology, a non-invasive therapy that uses low-voltage electrical currents similar to natural body currents, has gained traction for its ability to stimulate muscles and skin during facial treatments without the need for anesthesia or incisions. These treatments are particularly appealing to individuals with sensitive skin and are suitable for all skin types and tones.

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Key findings from the research highlight that microcurrent stimulation enhances muscular function, facilitates wound healing, and reduces inflammation, promoting improved elasticity and collagen production. These treatments are recommended in a series for optimal results, with noticeable benefits often visible after just one session.

Despite the advantages, the high cost of microcurrent facials remains a notable challenge for market growth. Typically priced between USD 200 to USD 600 per session at clinics, the affordability factor varies by location and provider. Alternatively, at-home devices priced from USD 180 to USD 500 offer a more accessible option for regular maintenance.

A notable trend in the market is the adoption of Frequency-Specific Microcurrent (FSM), which uses specific electrical frequencies to target pain relief in various medical conditions, including neuropathy, fibromyalgia, and sports injuries. FSM therapy is valued for its non-invasive nature and effectiveness in managing chronic pain and inflammation.

Type Insights: In the microcurrent device market, the pull type segment is anticipated to dominate during the forecast period. This segment's growth is driven by continuous product innovations by key market players such as FOREO's BEAR series, which has introduced advanced microcurrent technology for anti-aging skincare. The latest BEAR 2 device has shown significant improvements in skin firmness and elasticity, offering a non-invasive alternative to traditional cosmetic procedures.

Application Insights: On the basis of applications, the commercial segment is expected to exhibit a rapid revenue growth rate. This growth is attributed to the increasing adoption of microcurrent devices in commercial settings, driven by the availability of FDA-approved products like NuFACE's Mini+ and Trinity+. These devices, supported by the NuFACE App, enable advanced skincare treatments that target deeper layers of the skin.

Meanwhile, the home segment is forecasted to hold a substantial revenue share, fueled by the convenience and effectiveness of at-home microcurrent therapy devices. These devices are designed to improve skin radiance, lymphatic drainage, collagen production, and reduce fine lines, catering to the growing demand for skincare solutions that can be administered from home.

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Major Companies and Competitive Landscape

The global microcurrent device market is consolidated, with few large and medium-sized players accounting for the majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective microcurrent device products. Some major players included in the global microcurrent device market report are:

ReFa

NuFACE

ShowYoung

ZIIP

PureLift

Vanity Planet

YEAMONS

TOUCHBeauty

The Beautools Facepump

FOREO

KinGDom

PowerDot

FlexxiCore

Avazzia

Contour Kinetics

LightStim

Newa

Project E Beauty

Trophy Skin

Silk’n

Strategic Development

On 28 February 2023, Bio-Therapeutic Inc. introduced the bt-sculpt, a new handheld facial toning tool, which will provide professional-grade skin lifting and firming by building on the brand's tried-and-true microcurrent technology. The rechargeable device has four surface-optimized self-tensioning probes. The application of microcurrent is simplified by two pre-programmed face routines, and unique Suzuki Sequencing technology delivers real microcurrent over two channels and four energy routes. Through a special internal processor that makes sure the proper current levels are always being delivered to the skin, Suzuki Sequencing optimizes wave forms.

On 25 March 2021, the ClearUP Sinus Pain Relief handheld device from Tivic Health Systems now has allergy, flu, and common cold congestion included under its enlarged list of indications for usage by the U.S. Food and Drug Administration (FDA). The most recent indication is in addition to FDA approval for the treatment of nasal pain associated to allergens that is brought on by seasonal and year-round allergies. ClearUP offers consumers relief from sinus pain and congestion by employing soft microcurrent waveforms. It uses low current electrical waveforms to stimulate nerves under the skin along with cheek, nose, and brow bone outside the nasal passages to help relieve sinus pain and congestion.

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Segments Covered In Report

For the purpose of this report, Emergen Research has segmented the global microcurrent device market on the basis of type, application, and region:

Type Outlook (Revenue, USD Million; 2019–2032)

Pull Type

Wheel Type

Application Outlook (Revenue, USD Million; 2019–2032)

Home

Commercial

Regional Outlook (Revenue, USD Million; 2019–2032)

North America

U.S.

Canada

Mexico

Europe

Germany

UK

France

Spain

BENELUX

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Rest of APAC

Latin America

Brazil

Rest of LATAM

Middle East & Africa

Saudi Arabia

UAE

Israel

Rest of Middle East & Africa

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