The Fortified Foods Market report provides insights on the global market trends, growth factors, and key players in the industry

AUSTIN, TX, UNITED STATES, February 20, 2024 /EINPresswire.com/ -- 𝐅𝐨𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐅𝐨𝐨𝐝𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 has been a growing awareness among consumers about the importance of nutrition in overall health and well-being. As people become more informed about the potential health benefits of specific vitamins, minerals, and nutrients, they are actively seeking out foods that can help address any deficiencies in their diets.
Fortified foods are becoming increasingly popular as consumers seek out products that offer additional health benefits. This market is expected to continue growing as more people become aware of the importance of getting essential nutrients in their diets. With advancements in food technology, manufacturers are able to fortify a wide range of products with vitamins, minerals, and other beneficial ingredients

Market Size-
The SNS Insider report indicates that the Fortified Foods Market was valued at USD 3.97 billion in 2022, and it is projected to achieve a market size of USD 7.89 billion by 2030, with a compound annual growth rate (CAGR) of 8.95% expected over the forecast period from 2023 to 2030.

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Key Players:
Nestlé S.A., BASF SE, General Mills, Tata Chemicals Limited, Mondelz International, Cargill Incorporated, Danone, Bühler AG, Bunge Limited, Unilever PLC.

Market Report Scope –
The growth of the Fortified Foods Market is expected to be complemented by an increase in consumer income, which will make them spend more on healthier foodstuffs. Apart from energy and basic nutrients, fortified foods have medicinal properties which help to heal. Demand for fortified food is expected to increase further over the forecast period as a result of growing demand for this category of foods. The main users of supplements are switching to fortified foo due to huge health benefits.

Market Growth Factors –
The growing interest of consumers in proactive health management. Consumers are looking for foods and beverages which provide more than just food. In order to address nutrition gaps in their diets and promote better health, they are actively seeking foods fortified with specific vitamins, minerals or nutrients. In order to reduce the risk of various health conditions, such as vitamin deficiency, as awareness of diet related health issues increases, individuals are proactively incorporating fortified foods into their daily routine. In order to help reduce the risk of various health conditions such as vitamin deficiency, osteoporosis and heart disease, people are proactively incorporating fortified foods into their daily routine due to growing awareness about diet related health problems.

Segmentation Analysis –
Functional benefits beyond basic nutrition are often offered by fortified foods. For example, in order to support digestive health, immunity and cognitive function, supplements containing added probiotics, antioxidants or omega 3 fatty acids have been selected. Nutrition foods are a comfortable and easy way for consumers to integrate essential nutrients and health enhancers in their diet, without having to take supplements or complex meal planning.
Fortified foods are seen as a means to promote healthy ageing and longevity. In educating consumers about the benefits of fortified foods, manufacturers and health organizations play an important role. Their appeal is further reinforced by marketing campaigns and labelling to highlight the nutrition benefits of these products. Additionally, consumer awareness of the importance of certain nutrients to prevent deficiencies is raised through government funded Public Health Campaigns and Training Programmed.

By Nutrient Composition:
• Vitamins
• Carbohydrates
• Proteins
• Minerals
• Probiotics
• Others

Key Regional Development –
Several regions, such as North America, Europe, the Asia Pacific and the rest of the world, can be divided into food fortification markets. Depending on the market variables that exist within the respective geographical boundaries, the performance of each of these regions could differ. During the forecast period, North America is projected to take a leading role in global market developments. However, the expansion of the market size is likely to be supported by the Asia Pacific region. Growth in emerging economies such as India and China would be a major factor to support the region's development. All regional segments would play an important role in influencing market profitability and performance at global level, according to the detailed analysis of the food fortification market.

Key Takeaway
Besides energy and essential nutrients, fortified foods contain medicinal properties that help to heal. Demand for fortified foods is expected to increase further over the forecast period as a result of increased demand in this category. Over the past few years, the main users of supplements have switched to fortified foods due to the enormous health benefits. Market growth is expected to increase in the near future as a result of this shift in demand for fortified foods.

Impact of Covid-19 on Fortified Foods Market :
• The impact of Covid-19 on the fortified foods market has been significant, with both positive and negative effects. On one hand, the pandemic has increased consumer awareness about the importance of maintaining a healthy immune system and overall well-being, leading to a surge in demand for fortified foods that are rich in vitamins, minerals, and other nutrients.
• However, the global supply chain disruptions caused by the pandemic have also posed challenges for manufacturers of fortified foods. Many companies have faced difficulties sourcing ingredients and packaging materials, as well as meeting increased demand while adhering to new health and safety regulations.
• Additionally, changes in consumer behavior during the pandemic, such as reduced spending on non-essential items and a shift towards online shopping, have impacted sales of fortified foods. Some consumers may be more focused on purchasing essential items like fresh produce rather than specialty products like fortified foods.

Recent Developments -
Kebbi has become the first producer of fortified rice across West Africa since July 2023. Experts stated at a training session for media personnel in Birnin Kebbi on promoting rice fortification in Nigeria (PRiFN).
Albertsons Companies Inc. plans to present the latest digital enhancement of its Sincerely Health platform in August 2023, which will measure grocery purchases according to US Department of Agriculture's MyPlate guidelines. Sincerely Health provides you with dietary preferences, household size and age specific nutritional options.

Fortified Foods Market Opportunities:
• Increased consumer awareness about the importance of nutrition and health is driving the demand for fortified foods. This presents an opportunity for food manufacturers to develop innovative products that cater to this growing market segment.
• The rise in chronic diseases such as obesity, diabetes, and cardiovascular diseases has led consumers to seek out foods that offer additional health benefits. Fortified foods can help address these health concerns and provide a convenient way for consumers to improve their diet.
• With advancements in food technology, there are now more options available for fortifying foods with vitamins, minerals, and other nutrients. This allows manufacturers to create products that not only taste good but also offer added nutritional value.
• The global population is aging, leading to an increased focus on healthy aging and preventative healthcare. Fortified foods can play a key role in meeting the nutritional needs of older adults and helping them maintain their health and well-being.

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TABLE OF CONTENT
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of the Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Fortified Foods Market, by Nutrient Composition
9. Regional Analysis
9.1 Introduction
9.2 North America
9.2.1 North America Fortified Foods Market by Country
9.2.2 North America Fortified Foods Market by Nutrient Composition
9.2.3 USA
9.2.3.1 USA Fortified Foods Market by Nutrient Composition
9.2.4 Canada
9.2.4.1 Canada Fortified Foods Market by Nutrient Composition
9.2.5 Mexico
9.2.5.1 Mexico Fortified Foods Market by Nutrient Composition
9.3 Europe
9.3.1 Eastern Europe
9.3.1.1 Eastern Europe Fortified Foods Market by Country
9.3.1.2 Eastern Europe Fortified Foods Market by Nutrient Composition
9.3.1.3 Poland
9.3.1.4.1 Poland Fortified Foods Market by Nutrient Composition
9.3.1.4 Romania
9.3.1.4.1 Romania Fortified Foods Market by Nutrient Composition
9.3.1.5 Hungary
9.3.1.5.1 Hungary Fortified Foods Market by Nutrient Composition
9.3.1.6 Turkey
9.3.1.6.1 Turkey Fortified Foods Market by Nutrient Composition
9.3.1.7 Rest of Eastern Europe
9.3.1.7.1 Rest of Eastern Europe Fortified Foods Market by Nutrient Composition
9.3.2 Western Europe
9.3.2.1 Western Europe Fortified Foods Market by Country
9.3.2.2 Western Europe Fortified Foods Market by Nutrient Composition
9.3.2.3 Germany
9.3.2.3.1 Germany Fortified Foods Market by Nutrient Composition
9.3.2.4 France
9.3.2.4.1 France Fortified Foods Market by Nutrient Composition
9.3.2.5 UK
9.3.2.5.1 UK Fortified Foods Market by Nutrient Composition
9.3.2.6 Italy
9.3.2.6.1 Italy Fortified Foods Market by Nutrient Composition
9.3.2.7 Spain
9.3.2.7.1 Spain Fortified Foods Market by Nutrient Composition
9.3.2.8 Netherlands
9.3.2.8.1 Netherlands Fortified Foods Market by Nutrient Composition
9.3.2.9 Switzerland
9.3.2.9.1 Switzerland Fortified Foods Market by Nutrient Composition
9.3.2.10 Austria
9.3.2.10.1 Austria Fortified Foods Market by Nutrient Composition
9.3.2.11 Rest of Western Europe
9.3.2.11.1 Rest of Western Europe Fortified Foods Market by Nutrient Composition
9.4 Asia-Pacific
9.4.1 Asia Pacific Fortified Foods Market by Country
9.4.2 Asia Pacific Fortified Foods Market by Nutrient Composition
9.4.3 China
9.4.3.1 China Fortified Foods Market by Nutrient Composition
9.4.4 India
9.4.4.1 India Fortified Foods Market by Nutrient Composition
9.4.5 Japan
9.4.5.1 Japan Fortified Foods Market by Nutrient Composition
9.4.6 South Korea
9.4.6.1 South Korea Fortified Foods Market by Nutrient Composition
9.4.7 Vietnam
9.4.7.1 Vietnam Fortified Foods Market by Nutrient Composition
9.4.8 Singapore
9.4.8.1 Singapore Fortified Foods Market by Nutrient Composition
9.4.9 Australia
9.4.9.1 Australia Fortified Foods Market by Nutrient Composition
9.4.10 Rest of Asia-Pacific
9.4.10.1 Rest of Asia-Pacific Fortified Foods Market by Nutrient Composition
9.5 Middle East & Africa
9.5.1 Middle East
9.5.1.1 Middle East Fortified Foods Market by Country
9.5.1.2 Middle East Fortified Foods Market by Nutrient Composition
9.5.1.3 UAE
9.5.1.3.1 UAE Fortified Foods Market by Nutrient Composition
9.5.1.4 Egypt
9.5.1.4.1 Egypt Fortified Foods Market by Nutrient Composition
9.5.1.5 Saudi Arabia
9.5.1.5.1 Saudi Arabia Fortified Foods Market by Nutrient Composition
9.5.1.6 Qatar
9.5.1.6.1 Qatar Fortified Foods Market by Nutrient Composition
9.5.1.7 Rest of Middle East
9.5.1.7.1 Rest of Middle East Fortified Foods Market by Nutrient Composition
9.5.2 Africa
9.5.2.1 Africa Fortified Foods Market by Country
9.5.2.2 Africa Fortified Foods Market by Nutrient Composition
9.5.2.3 Nigeria
9.5.2.3.1 Nigeria Fortified Foods Market by Nutrient Composition
9.5.2.4 South Africa
9.5.2.4.1 South Africa Fortified Foods Market by Nutrient Composition
9.5.2.5 Rest of Africa
9.5.2.5.1 Rest of Africa Fortified Foods Market by Nutrient Composition
9.6 Latin America
9.6.1 Latin America Fortified Foods Market by Country
9.6.2 Latin America Fortified Foods Market by Nutrient Composition
9.6.3 Brazil
9.6.3.1 Brazil Fortified Foods Market by Nutrient Composition
9.6.4 Argentina
9.6.4.1 Argentina Fortified Foods Market by Nutrient Composition
9.6.5 Colombia
9.6.5.1 Colombia Fortified Foods Market by Nutrient Composition
9.6.6 Rest of Latin America
9.6.6.1 Rest of Latin America Fortified Foods Market by Nutrient Composition
10 Company Profile
10.1 Nestlé S.A.
10.1.1 Company Overview
10.1.2 Financials
10.1.3 Product/Services Offered
10.1.4 SWOT Analysis
10.1.5 The SNS View
10.2 BASF SE
10.2.1 Company Overview
10.2.2 Financials
10.2.3 Product/Services Offered
10.2.4 SWOT Analysis
10.2.5 The SNS View
10.3 General Mills
10.3.1 Company Overview
10.3.2 Financials
10.3.3 Product/Services Offered
10.3.4 SWOT Analysis
10.3.5 The SNS View
10.4 Tata Chemicals Limited
10.4 Company Overview
10.4.2 Financials
10.4.3 Product/Services Offered
10.4.4 SWOT Analysis
10.4.5 The SNS View
10.5 Mondelz International
10.5.1 Company Overview
10.5.2 Financials
10.5.3 Product/Services Offered
10.5.4 SWOT Analysis
10.5.5 The SNS View
10.6 Cargill Incorporated
10.6.1 Company Overview
10.6.2 Financials
10.6.3 Product/Services Offered
10.6.4 SWOT Analysis
10.6.5 The SNS View
10.7 Marvin Windows & Doors
10.7.1 Company Overview
10.7.2 Financials
10.7.3 Product/Services Offered
10.7.4 SWOT Analysis
10.7.5 The SNS View
10.8 Danone, Bühler AG
10.8.1 Company Overview
10.8.2 Financials
10.8.3 Product/Services Offered
10.8.4 SWOT Analysis
10.8.5 The SNS View
10.9 Bunge Limited
10.9.1 Company Overview
10.9.2 Financials
10.9.3 Product/ Services Offered
10.9.4 SWOT Analysis
10.9.5 The SNS View
10.10 Unilever PLC
10.10.1 Company Overview
10.10.2 Financials
10.10.3 Product/Services Offered
10.10.4 SWOT Analysis
10.10.5 The SNS View
11.Competitive Landscape
11.1 Competitive Benchmarking
11.2 Market Share Analysis
11.3 Recent Developments
11.3.1 Industry News
11.3.2 Company News
11.3.3 Mergers & Acquisitions
12. USE Cases and Best Practices
13. Conclusion

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