Nov 24, 2011 (PRN): IFS, a Saudi-based food processing, distribution & catering company that is partly owned by GrowthGate the GCC specialist buyout firm, has executed a final agreement with Swiss Sooj to establish a ready-meals plant in Saudi Arabia. Swiss Sooj is majority owned by Sooj International with Gate Gourmet, the world’s largest independent provider of catering services for airlines and railroads, as a minority partner. The plant, hailed, as a first in the GCC will produce ready meals for retail packs, Hajj and Umra pilgrim meals, office lunch boxes and airline meals. The plant will be set using cutting edge technology and state of the art equipment specifically used to contain meals for ready use, with longer shelf time and to preserve the uniqueness of flavor and freshness. The plant will produce sterilized and pasteurized meals, frozen meals, and fresh meals.

IFS bring to the venture decades of experience in food processing, distribution of food products and mass catering in Saudi covering pilgrims and the labor sector. Mr. Ziad Rayess, CEO of IFS said “this venture will bring together the regional business and sectorial experience of IFS - especially in the demanding and fast growing Saudi market, and the international know how of Gate Gourmet through Swiss Sooj to offer a superior product to a wide spectrum of customers. We are excited about the promising prospects of this venture and will dedicate our expert efforts for its success”. Sales of IFS in all of its segments are expected to read SAR 600 m in 2011.

Sooj International and Gate Gourmet, which entered into this agreement via its Saudi affiliate entity, have identified Saudi Arabia as a prime market for ready meals services in the Middle East, and have found in IFS a perfect partner for launching an unique service offering that would cover segments beyond traditional travelers market, to capture pilgrims, corporate accounts and individuals seeking ready and fresh meals on the go. [Wired by: PressReleaseNetwork.com]

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