Debut Ad Campaign “Valor, Mi Amor” Rolls Out for the Holiday Season

LOS ANGELES, CALIFORNIA, UNITED STATES, November 28, 2023 /EINPresswire.com/ -- Valor, a new additive-free tequila brand, announced the launch of the Gente Buena Foundation, to help extend and deepen its commitment to social and environmental impact in Mexico and simultaneously debuted the company’s first ad campaign. 10% of every purchased bottle of Valor tequila goes directly toward the Gente Buena Foundation’s mission to build prosperity for local communities in Jalisco, Mexico, where tequila is made. The Foundation works closely and collaboratively with local communities and both NGO and academic partners to identify investment priorities that champion sustainable growth and shared wealth in the region.

“Serving the individuals, families, communities, and the very land intimately involved in the entire production process of tequila, our primary focus begins with the vibrant state of Jalisco, Mexico, where this cherished spirit has deep roots. This is one of the most important pillars of Valor,” said Christiane Maertens, Valor Founder and CEO.

The Gente Buena Foundation has established formal partnerships with ProNatura, the University of Guadalajara, and Michoacan College and is currently in the process of formulating initiatives that align with the following impact priorities:

Jornalero & Jimador Prosperity: Securing consistent and sustainable income for agave farmers and harvesters, providing job security, and fostering opportunities for personal and professional growth.

Community Building: Equipping local producers to coordinate effectively and enhance their influence in the global market.

Sustainable Production: Assisting farmers and producers in implementing sustainable production practices to promote the cultivation of healthy and thriving agave ecosystems while maintaining economic viability.

Water Security: Establishing a clean and dependable water supply while promoting the sustainability and well-being of local communities neighboring our distillery.

So, if you’re looking for a drink to feel good about this holiday season, each bottle of Valor supports these efforts. Working closely with a small, family-owned distillery, NOM 1599, Valor produces prestige additive-free tequila made with just two ingredients: fully mature agave and water. Intended to be sipped or mixed into fine cocktails, Valor’s Blanco and Reposado can be purchased packaged together in a special gift box for $250 at www.drinkvalor.com.

The “Valor, Mi Amor” ad campaign will run across digital beginning, November 29, 2023, featuring 30-second and 10-second spots created in collaboration with Freeswell.

About Valor
Los Angeles-based Valor is a woman-owned brand producing exceptional, additive-free tequila that puts people and the planet first. In collaboration with local partners and communities, Valor invests 10% of every purchased bottle toward building prosperity for local communities. Working closely with a small, family-owned distillery, NOM 1599, Valor produces natural tequila that is made with just two simple ingredients: fully mature agave and water.

Valor creates spirits that exemplify exceptional value through a balance of craftsmanship and ethics. Every step of our process serves as a foundation for a more human-centered industry rooted in authenticity, respect, and opportunity — helping to redirect the booming success of tequila back into the hands of local people. We are excited to invite industry partners who align with our values and to work together toward long-term collaborative change.

About Gente Buena Foundation
To learn more about Valor’s commitment to community-led impact work and learn how you too can make a difference (beyond enjoying a bottle of Valor), visit the Gente Buena Foundation: https://gentebuenafoundation.org/

For More Information:
https://drinkvalor.com

Heather Krug
Heather Krug PR & Marketing
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Valor, Mi Amor

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