MIAMI--(BUSINESS WIRE)--Nov. 15, 2011-- Winn-Dixie Stores, Inc. (NASDAQ: WINN), today celebrated the completion of its seventh state-of-the-art transformational store and the first to have a bilingual décor package. The newly renovated store, located at 3275 SW 22^nd Street in Miami, provides guests solutions and services to make shopping easier and fun.

Winn-Dixie's newest transformational store in Miami opened today. The Winn-Dixie Coral Way store is the first to have a bilingual decor package to serve both English and Spanish-speaking guests. (Photo: Business Wire)

“This store exemplifies our commitment to South Florida guests and serves as a one-stop grocery destination catering to the needs, tastes and preferences of the surrounding community,” said Randy Rambo, Winn-Dixie regional vice president. “We are passionate about delivering on our promise of providing Winn-Dixie guests with excellent service and an exceptional shopping experience.”

This multi-million dollar renovation will provide greater convenience and an improved guest experience with a myriad of upgraded features. Just past the greatly expanded produce department is an expansive new deli serving restaurant-quality entrees and side dishes for guests who are too time-crunched to cook a meal. Experienced chefs’ direct preparation of the wide variety of foods and meal solutions that include a made-to-order pizza and pasta bar, seven flavors of chicken wings, a barbecue bar and a carving station with prime rib, fresh fish and more. In addition, guests will be pleased to find an expanded bakery, a gourmet cheese counter, expanded meat and seafood departments, an upgraded pharmacy and self-service kiosks for meal planning, among other things.

In addition to the expansive wine and cheese sections staffed by knowledgeable specialists, the Coral Way Winn-Dixie store also features a cozy sitting area, complete with free Wi-Fi internet access and a full-service Cuban café featuring authentic Cuban favorites.

Features specific to the newly remodeled Miami Winn-Dixie include:

• New bilingual store décor package with a cleaner, modern and more attractive setting including a new store façade with entrance leading into the store’s expanded produce department that features a wide selection of the season’s freshest fruits and vegetables
• Redesigned and relocated deli/bakery showcasing a wide variety of freshly prepared hot food selections, including wood burning rotisserie, carving station serving freshly roasted meats, custom sandwich and sub shop, made-to-order pastas and pizza, fried chicken, meatloaf, mashed potatoes, macaroni & cheese, wing bar serving seven flavors of chicken wings and a barbecue bar
• 11 different freshly made compound salads including spinach antipasti, curried couscous and green apple rocky road
• Expanded bakery department featuring a large selection of specialty desserts, pastries and made-to-order cakes in the bakery, along with loaves of warm, freshly baked bread
• Expanded meat and seafood department with freshly prepared sushi created by a sushi chef on-site
• Expanded selection of international cheeses, staffed with an experienced cheese specialist
• Expanded selection of domestic and imported wines
• Remodeled and expanded pharmacy
• Upgraded floral department, featuring an assortment of seasonal merchandise and specialty gifts
• A made-to-order Cuban café and cozy sitting area with free Wi-Fi that is fully equipped to serve authentic Cuban favorites including Cuban coffee and a variety of freshly-prepared sandwiches and pastries

Physical changes in the store include hardwood flooring throughout the produce, deli and bakery departments and highly polished concrete floors elsewhere in the store, as well as modern lighting and brighter, more colorful bilingual décor that showcases the thousands of store offerings. Guests also can find “Winn-Dixie” and “Winn-Dixie Organic & Natural” private-label products, which offer national-brand quality at substantial savings, as well as a wide variety of Hispanic offerings. “We are committed to providing our South Florida guests with the greatest value and quality possible,” Rambo added.

“This is the new Winn-Dixie,” said Eliu Cubas, store director. “We are excited to be unveiling a fresh new shopping experience to our South Florida guests. With an enhanced product selection and expanded departments, our neighbors are thrilled with the new changes taking place at our store.”

To celebrate the grand reopening, Winn-Dixie will host a series of celebrations throughout November including cooking demonstrations, food tastings, live entertainment, raffles, giveaways and more.

See schedule of events below for full details.

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates approximately 480 retail grocery locations and approximately 380 in-store pharmacies in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winndixie.com.

Schedule of Events

All events will take place at the Winn-Dixie located at 3275 SW 22^nd Street in Miami.

Wed., Nov. 16, from 6:00 p.m. to 7:30 p.m.

Grand Opening Day and Open House Celebration

Discover a fresh, new shopping experience at your Coral Way Winn-Dixie during our Open House event. The community is invited to come join the celebration and tour the newly remodeled store. Guests will enjoy delicious product samplings that highlight the new store features (and receive recipe cards for featured items), live entertainment, giveaways and more.

Sat., Dec. 3, from noon to 2:00 p.m.

Winn-Dixie Family Fun Day

With the excitement of the new store opening, Winn-Dixie invites guests to experience all that is fresh and new with a family fun day. As part of the afternoon celebration, guests will enjoy department sampling, a special appearance by Billy the Marlin, giveaways and more. In addition, children will have the opportunity to decorate mini cupcakes, put together decadent ice cream sundaes and get their faces painted.

Fri., Dec. 16, from 6:00 p.m. to 8:00 p.m.

Celebrate the Taste of the Holidays

Winn-Dixie invites the community to taste a fabulous array of seasonal specialties in preparation for those holiday parties. Guests will have the opportunity to learn holiday cooking tips with a turkey carving demonstration, sample menu items including perfect holiday meal entrees, festive sides, wine solutions and dessert indulgences and more. In addition to the yummy sampling, guests will also enjoy holiday centerpiece demonstrations and live entertainment.

Sat., Jan. 7, from noon to 2:00 p.m.

A Fresh New Start

For shoppers who are looking to improve their overall health and get in shape during the New Year, Winn-Dixie invites guests to experience “A Fresh New Start.” Attendees will have the opportunity to enjoy complimentary health screenings, a cholesterol check and blood pressure reading, healthy eating and cooking demonstrations provided by Chef Pepin, organic product sampling and more.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50070077&lang=en

Source: Winn-Dixie Stores, Inc.

Winn-Dixie Stores, Inc.
Eric Barnes, 904-370-7715
cell: 904-571-6052
EricBarnes@winn-dixie.com
or
Bitner Goodman
Mayra Hernandez, 954-730-7730
cell: 954-309-9606
mayra@bitnergoodman.com