Online Video Platform Market

Adoption of video content for advertisement & branding activities, marketing campaigns across sectors such as e-commerce, real estate etc. are driving market.

PORTLAND, PORTLAND, OR, UNITED STATE, July 26, 2023/EINPresswire.com/ -- Allied Market Research published a new report, titled, " The Global Online Video Platform Market Reach to USD 43.2 Billion by 2032 | Top Players Such as -Comcast, Wistia & JW Player." The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

The global online video platform market was valued at USD 7.5 billion in 2022, and is projected to reach USD 43.2 billion by 2032, growing at a CAGR of 19.5% from 2023 to 2032.

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The key factors impacting the primary growth of the global online video platform market include rise in number of streaming services and increase in popularity of live streams. However, availability of open-source video platforms affects the market growth to some extent. Conversely, an increase in penetration of smart phones is expected to provide lucrative opportunities for market growth during the forecast period.

The global online video platform market is segmented into type, application, end user, and region. Depending on type, the market is divided into video analytics, video content delivery network, video content management, mobile video, live streaming, and others. According to the application, it is classified into video sharing, commercial video platform, and others. By end user, it is categorized into individual, content creators, and brand & enterprises segments. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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By application, the video sharing segment contributed to the highest share in 2022, accounting around one-third of the global online video platform market revenue, owing to increase in demand for video on demand services. In addition, marketers have discovered the power of micro-influencers operating in a certain niche who are driving the segmented audience. The commercial video platforms segment would also showcase the fastest CAGR of 21.6% throughout the forecast period, owing to increase in the number of e-learning, e-commerce, and video marketing platforms which are increasing for the commercial use.

By end user, the brands and enterprises segment accounted for nearly two-fifth of the global online video platform market share in 2022, and is expected to rule the boost by 2032, owing Businesses and brands may easily manage and broadcast videos with the help of online video platforms. Various brands are embracing the trend of streaming live events and on-demand media. Due to the platform's use of conversion-driven video techniques, companies and businesses may increase their leads and revenue.

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Region-wise, North America garnered the highest share of global online video platform market size in 2022, and is projected to retain its dominance by 2032, owing to increase in investments are expected to flow into the entertainment and media sector as a result of increased infrastructure investment in the U.S. The market for online video platforms in North America is expanding as a result of the surge in popularity of over-the-top (OTT) video services in the U.S. and Canada.

The market players operating in the online video platform industry are Akamai Technologies, Brightcove Inc., Endavo Media., Adobe Inc., Kaltura, Inc., Mediamelon, Inc., Panopto, Comcast, Wistia, and JW Player.

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Covid-19 Scenario-

● The outbreak of COVID-19 pandemic had an enormous impact on the lives of people and the overall community as well as economy.

● Concerning the impact of COVID-19 on the market for online video platforms, it is obvious that the pandemic has sped up the use of digital and remote research tools.

● Social distancing policies have forced many firms to switch to virtual research methodologies, which has underlined the significance of having flexible and adaptable research tools in place.

● Overall, companies that are able to successfully navigate the risks and opportunities given by new research technologies are probably going to have a competitive advantage in their respective marketplaces.

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Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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Allied Market Research (AMR) is a market research and business-consulting firm of Allied Analytics LLP, based in Portland, Oregon. AMR offers market research reports, business solutions, consulting services, and insights on markets across 11 industry verticals. Adopting extensive research methodologies, AMR is instrumental in helping its clients to make strategic business decisions and achieve sustainable growth in their market domains. We are equipped with skilled analysts and experts and have a wide experience of working with many Fortune 500 companies and small & medium enterprises.

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