Institute of Medicine Proposes Consumer-Friendly, Front-of-Package Nutrition Labeling
October 20, 2011
The Institute of Medicines proposal is eminently sensibleand will probably be roundly condemned by food manufacturers. A simple icon with 3, 2, 1, or zero check marks would give shoppers at-a-glance information about nutritional booby traps lurking inside packaged foods.
The IOMs proposal is far preferable to the voluntary Facts Up Front labeling program that the grocery industry is rushing to market. The industry hopes to preempt more consumer-friendly requirements by the FDA. The industrys complex scheme requires consumers to consider the amounts of calories and four to six nutrients, without any numerical score or useful symbols to convey a foods nutritional value.
It is worth noting that the IOMs approach, like all of the systems yet developed, still has holes that the FDA would have to address. For instance, it gives no consideration to foods vitamin, mineral, fiber, or protein content. Also, white bread, whole wheat bread, broccoli, artificially sweetened soft drinks, and artificially colored and flavored diet Jell-O would all have top scores of 3. Still, the FDA should promptly assign a task force to develop a mandatory front-of-package labeling regulation based on the IOMs advice.
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Note: In 2006, CSPI petitioned the FDA to devise a front-of-package labeling system to supplant the proliferating systems being used by manufacturers and supermarkets. Subsequently, CSPI encouraged Congress to fund an Institute of Medicine study on front-of-package labeling, with todays report being the second of two on the topic.
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