CHAPEL HILL, N.C., Nov. 17, 2022 /PRNewswire/ -- The American Cleft Palate Craniofacial Association (ACPA), celebrating its 80^th anniversary in 2023, announced today that it has completed a major rebranding project to reflect the association's position as the premier scientific and professional network in cleft palate and craniofacial care.

Adam Levy, CAE, Executive Director: "We couldn't be more ecstatic to reveal our new brand to the public."

ACPA unites scientific leadership with patients and families impacted by cleft lip, cleft palate, and other craniofacial differences. ACPA champions a comprehensive, team-based care approach that supports individual patients and families through their unique care journeys with the best evidence-based treatment and resources to thrive.

The comprehensive rebrand includes a new logo and updated messaging, along with clear direction and tools for healthcare providers and other experts in the field. An updated domain and new website with a refined user experience for families and patients will launch in early 2023. This streamlined and simplified approach contains storytelling that reflects modern concerns and the long-term care journey for patients.

Adam Levy, CAE, Executive Director: "We couldn't be more ecstatic to reveal our new brand to the public. To accomplish this goal, a 'core brand team' was constructed from interdisciplinary ACPA members and included families of affected individuals. The result is a new brand representing the journey and the intersection between patient and provider, and more than anything, expresses our care for each other along the way."

ACPA is a touchpoint for the cleft and craniofacial community, providing updated scientific resources and interdisciplinary networking opportunities for healthcare providers, patients, and families. Their efforts are far-reaching and impact a broad base of individuals who are passionate about improving the lifelong care and the lives of people born with cleft lip, cleft palate, and other craniofacial differences.

Contact: ACPA Communications
Contact info: 919-933-9044, info@acpa-cpf.org

SOURCE American Cleft Palate-Craniofacial Association