WiFi Analytics Market Revenue, Trends, Market Share Analysis, and Forecast to 2030 | Emergen Research
An increasing number of smart city projects is a key factor driving Wi-Fi Analytics market revenue growth
VANCOUVER, BC, CANADA, September 21, 2022 /EINPresswire.com/ -- The global Wi-Fi analytics market size reached USD 12.70 Billion in 2021 and is expected to register a revenue CAGR of 21.4% during the forecast period, according to a latest analysis by Emergen Research. Increasing usage of smart devices and rising deployment of Wi-Fi connections to enhance customer experience drives market revenue growth.
Rising number of smartphone users and smart city projects support demand for public Wi-Fi hotspots. Wi-Fi analytics helps users to use the information available via wireless networks to make decisions about physical space. Various e-commerce businesses can monitor client navigation data by using online marketing analytics tools and these data can be used to generate meaningful insight to make decisions in order to increase business revenue. Wi-Fi analytics enables users to identify which devices are consuming maximum bandwidth and can decide on bandwidth allocation process among students and programs and maintain appropriate service levels. Wi-Fi analytics enables businesses to mitigate the difference between online and offline visibility. Wi-Fi hotspots can be implemented on machinery for offloading performance data captured during operation.
However, various factors can hamper market growth including limited range and security issues. Wi-Fi range is generally limited. It usually lasts between 100-150 feet. This range is sufficient for domestic but it’s not very convenient for multi-storeyed buildings. The speed varies from floor to floor which might not be very efficient for daily operations of a company. The only solution to such problems is the purchase of extra access points at additional costs. In addition, the speed of a Wi-Fi is usually lower than a wired connection. Once multiple devices get connected to the router, there is a drastic reduction in speed. Moreover, increased transceiver power, extenders, and directional antennas can solve this issue, but it will cost extra. Privacy of customers’ data is at high risk since their location can be tracked through Wi-Fi.
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Some Key Highlights From the Report
The solution segment revenue is expected to grow at a fast rate during the forecast period due to increasing requirements for customer behavior data. Integration of Wi-Fi analytics solution in offline retail stores improves customer experience. The invention of social Wi-Fi, which implies integration of social media and Wi-Fi captive portals, helps businesses to offer an efficient and customizer user experience through an omnichannel sale approach.
The smart infrastructure segment accounted for the largest revenue share in 2021. By collecting and analyzing accurate data from various sources, smart infrastructure potentially overcomes challenges such as public transport, energy management, and security, which are faced by many cities across the world. Smart tools help to collect such data and these tools are connected via Wi-Fi. Increasing demand for these smart devices and tools is driving demand for Wi-Fi analytics.
The market in North America accounted for the largest market revenue share in 2021 owing to factors like the increasing adoption of big data analytics and rising demand from food and healthcare industries.
Companies profiled in the global market report include Blix Ltd., Intelligent Automation, Aruba Networks, Zimperium, Inc., Singapore Telecommunications Limited (Singtel), Cloud4Wi, Fortinet Inc., Cisco Systems, Inc., Purple, and Zebra Technologies Corp.
On 7 August 2020, Cisco Systems Inc., which is a U.S.-based IT and networking company, completed the acquisition of ThousandEyes Inc., the Internet and cloud intelligence platform of ThousandEyes’ increased visibility, action, and insights into digital delivery of applications and services over cloud and Internet. This enables organizations to visualize any network, fast surface actionable insights, collaborate, and solve problems with service providers. Cisco improves network and application performance. Combination of these two companies would enable users to identify deficiencies and enhance network and application performance across enterprise and cloud networks by providing them a complete end-to-end view of digital delivery of applications and services over the Internet.
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Emergen Research has segmented the global Wi-Fi Analytics market on the basis of fiber type, polymer type, end-users, and region:
Component Outlook (Revenue, USD Billion; 2019-2030)
Solution
Service
Deployment Outlook (Revenue, USD Billion; 2019-2030)
Cloud
On-Premises
Application Outlook (Revenue, USD Billion; 2019-2030)
Wi-Fi Presence Analytics
Wi-Fi Marketing Analytics
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Regional Outlook (Revenue, USD Billion; 2019-2030)
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Benelux
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of APAC
Latin America
Brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
U.A.E.
South Africa
Turkey
Rest of MEA
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Key Questions Answered in the Report:
What will be the estimated growth rate of the WiFi Analytics market by 2027?
Who are the prominent distributors, vendors, and manufacturers of the market?
What are the driving and restraining factors of the growth of the WiFi Analytics market throughout the forecast period?
What are the current and future market trends of the WiFi Analytics market?
What are the sales and price analysis of the product by types, applications, and regions?
What are the expected opportunities for the companies and new entrants in the coming years?
The report demonstrates the progress and advancement achieved by the global WiFi Analytics market, including the historical analysis and progress through forecast years. The report provides valuable insights to the stakeholders, investors, product managers, marketing executives, and other industry professionals. The report provides an accurate estimation by applying SWOT analysis and Porter’s Five Forces analysis. The report focuses on current and future market growth, technological advancements, volume, raw materials, and profiles of the key companies involved in the market.
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