Opening a supermarket in Saudi Arabia: Cues from Retail Consultants YRC
YRC is a retail and eCommerce consulting firm with over 10 years of experience in delivering business solutions and services.
Narrow down to the Specifics of each Market
Although Saudi Arabia is a large country, a selected few regions are home to a majority of the people. It is an important factor because in populated areas supermarket stores get access to a wider customer base at a lesser cost of acquisition. This is also important to start branch operations. However, no two markets are the same. Each has unique characteristics in terms of consumer behaviour, demographic trends, demand patterns, aesthetics and culture, competition, distribution channels, etc. Market research cannot be generic. Every market segment needs to be carefully studied for gaining actionable insights and informed decision-making.
Take Time to Build a Competitive Business Model
The supermarket industry in Saudi Arabia is flourishing at phenomenal rates. Competition gets hotter than the weather here. There is no place for ordinary business models. If it takes time to come up with a solid UVP, then it is what it is. The principles of developing a sound business model still apply. It is just the intensity of the competition that necessitates an excellent understanding of consumer behaviour to figure out the ‘right value’ for them. Other parallelly pertinent consumer-oriented considerations are channel strategy, ease of accessibility, pricing, value chain, etc.
Expertise and Prudence in Financial Planning
Buying or renting prime space is an expensive affair in Saudi Arabia. High per capita income levels tend to make hefty salary bills. Then there are other general financial considerations like investments in office/store setup, furniture and fixtures, technology, logistics, inventory, etc. These financial aspects affect the commercial viability of starting a new supermarket store or branch. Thus, it is important to be realistic and accurate with these business-financial assessments. Achieving such standards in business planning calls for professional expertise. Later, these assessments and projections also serve as a roadmap for the utilisation of the financial resources.
Rope in Technology
Running a supermarket is more complex than running even a large grocery store. Supermarkets involve multiple processes and operations. There are backend and front-end operations running simultaneously and in synchronicity. Operations are also linked to suppliers and service providers. Without a suitable business software application, it is nearly impossible to effectively and efficiently run a supermarket. These modern-day applications bring the management of all business processes into one integrated platform. It allows supermarkets to perform synchronously as a unified enterprise both within and beyond the store with all stakeholders. Many experienced online business consulting experts strictly recommend SOP implementation before the efforts of digitization.
For any queries on supermarket business consulting or retail consulting services, please visit https://www.yourretailcoach.ae/
Get advise for E-commerce retail business : http://www.yourretailcoach.ae/contact-us/
Rupal Shah Agarwal
YourRetailCoach
+91 98604 26700
consult@mindamend.net
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