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Clickstream Analytics Market is Expected to Reach USD 3,566.1 Million By 2028

Reports And Data

Reports And Data

Clickstream Analytics Market Size – USD 1,166.7 Million in 2020, Market Growth - CAGR of 14.90%,  Booming retail and e-commerce industry.

NEW YORK, NY, UNITED STATES, May 2, 2022 / -- The increasing popularity of advanced technologies, such as cloud-based technologies, big data, and IoT, are propelling the growth of the Clickstream Analytics Market.

The global clickstream analytics market is forecast to reach USD 3,566.1 Million by 2028, according to a new report by Reports and Data. The growing popularity of omnichannel retail channels among customers leaves behind vast trails of digital footprints when they engage in e-commerce interactions. These digital footprints or data logs comprises of large amount of hidden trends to tell the story of add to carts, views, checkouts likes, and checks every point of the shopping journey. Analysis of this data allows retailers and online marketers to understand the interactions of the customers with the brand and gain insights to optimize their business. These insights enable them to find, target, or retain their ideal customers in a better way.

Clickstream Analytics can be used as an essential tool to generate valuable business information from the data logs collected from online platforms. However, collecting, analyzing, and churning the data from these data records in an optimal time frame is quite challenging. The collected data logs in semi-structured formats often introduce complexity, additional costs, and delay in analytics generation. However, the lack of scalability, associated high prices, and storage optimization may hinder the demand for technology.

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Key participants include Vlocity Inc, Connexity Inc, Jumpshot Inc, SAP SE, Splunk Inc, IBM Corporation, Hewlett Packard Enterprise Company, Microsoft Corporation, Oracle Corporation, Adobe Inc, Talend Inc, Webtrends Inc, Google LLC, AT Internet, and Verto Analytics Inc, among others.

Further key findings from the report suggest

• Among the end uses, the customer data analysis accounts for the largest market share of ~28% in the year 2018. The technology can be used for integrating data with the use of algorithms and artificial intelligence for forecasting future consumer trends. It is used to find the buying behavior and analyze the needs and preferences of the consumers. Moreover, it is the analysis of the way the customers interact with the business.
• Market research is forecasted to witness the highest growth rate of 16.9% during the forecast period. The technology can be used for market research to reduce the risks of failures by analyzing the product, price, and marketing. It can also help companies with information regarding the value chain and the resources required.
• Among the components, the solutions accounted for a larger market share of ~54% in the year 2018. The solutions are used by end-use industries such as operations, human resources, financial, IT, marketing, and sales, among others.
• The services segment is forecasted to witness a higher growth rate of 15.8% during the forecast period. The segment is further classified into managed and professional services.
• North America held the largest market share of ~30% in the year 2018. The growing investments in digital payments and e-commerce are governing the market in the region. The region has adopted new and advanced technologies at a very early stage. High penetration of cloud technology, the internet of things, machine learning, artificial intelligence, and big data, among others, are propelling the market in North America. Moreover, the region is a hub for significant market vendors who are increasingly launching new products in the market.

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For the purpose of this report, Reports and Data have segmented into the global Clickstream Analytics market on the basis of end-use, component, organization size, deployment mode, industry vertical, and region:

End-Use Outlook (Revenue, USD Million; 2018-2028)

• Software Testing
• Market Research
• Customer Data Analysis
• Employee Productivity Analysis
• Others

Component Outlook (Revenue, USD Million; 2018-2028)

• Solution
• Services

Deployment Mode Outlook (Revenue, USD Million; 2018-2028)

• Cloud
• On-Premises

Organization Size Outlook (Revenue, USD Million; 2018-2028)

• Small and Medium Sized Enterprise
• Large Enterprises

Industry Vertical Outlook (Revenue, USD Million; 2018-2028)

• Healthcare and Life Sciences
• Retail and E-commerce
• IT and Telecommunication
• Transport and Hospitality
• Banking, Financial Services, and Insurance (BFSI)
• Others

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Key objectives of the report:

• Details about revenue growth, market size, drivers, opportunities, constraints
• Historical and forecast revenue of the key segments, products, applications and detailed analysis of the regions in the market
• Production capacity, revenue, pricing structure, market share, and CAGR.
• To offer insights about current market position, forecast estimation, competitive landscape and research and development activities

Regional Outlook (Revenue, USD Billion; 2018-2028)

• North America
• Europe
• Asia Pacific
• Latin America

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Tushar Rajput
Reports and Data
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