Aug 22, 2011
8:00am

CYPRESS, CALIFORNIA – Celebrating the aromas from BBQ grills and the camaraderie before the game – Toyo Tires is fueling up their big rig and joining the party at eight college football games this season. The Toyo Tires display will feature products along with eye-catching custom vehicles and free giveaway items. Toyo models will also be on hand to meet fans and sign collectible posters.

The first Toyo Tires tailgate party will take place Labor Day weekend when Penn State hosts Indiana State in Beaver Stadium. In addition to three Big Ten Conference games, Toyo Tires will attend two Pac-12 Conference games, one Big 12 Conference game, the Belk Bowl and Capital One Bowl.

“Toyo Tires is a proud supporter of college sports across the U.S.,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “The drive and passion found in both the student-athletes and the fans reflects the Driven to Perform lifestyle of our Toyo Tires brand.”

Toyo Tires sponsors a broad range of college athletics including the 2011 Pac-10 men’s basketball tournament, 2011 Pac-10 Track & Field Championships, Big Ten men’s and women’s basketball tournaments and Big Ten Football Championship Game. The company also recognizes performance in the classroom with the Pac-12 Scholar-Athlete of the Year Awards presented by Toyo Tires.

Schedule

Sept. 3: Indiana State at Penn State - Beaver Stadium, University Park, PA
Sept. 10: Florida Atlantic at Michigan State - Spartan Stadium, East Lansing, MI
Sept. 24: USC at ASU – Sun Devil Stadium, Tempe, AZ
Oct. 8: WSU at UCLA – Rose Bowl, Pasadena, CA
Oct. 15: Baylor at Texas A&M – College Station, TX
Dec. 3: Big Ten Conference Championship Game - Lucas Oil Stadium, Indianapolis, IN
Dec. 27: Belk Bowl – Bank of America Stadium, Charlotte, NC
Jan. 2: Capital One Bowl – Florida Citrus Bowl Stadium, Orlando, FL

To learn more about the complete line of tires from Toyo Tires, log on to www.toyotires.com. Toyo Tires manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks. Get updates on event and appearances by connecting with the Toyo Tires community at www.facebook.com/toyotires and www.twitter.com/toyotires.

For further information: Jay Jones, TMC Tel. 949-851-6313 jay.jones@tmcauto.com

(Downloadable Press Release)
Toyo Tires Celebrates Tailgating Season at College Football Games (31 KB)

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