Aug 17, 2011
8:00am

Driven to Perform

CYPRESS, CALIFORNIA – Toyo Tire U.S.A. Corp. announces the addition of its newest TV commercial Driven to Perform; named to reflect the company’s worldwide tagline and corporate philosophy -- Driven to Perform. Produced by Marshall Advertising & Design, the 30 second commercial delivers a rich blend of images and music, focusing on the drive and determination found inside people driven to be the best.

Driven to Perform also mirrors the company’s sponsorship commitments to college athletics, such as track & field, basketball and football; the sport of mixed martial arts and to motorsports.

“Driven to Perform is a powerful message about the Toyo Tires brand philosophy,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “It shows our desire to excel in everything we do, from building the best products to providing exceptional support to our dealers and fostering lasting relationships with our customers nationwide.”

The new Driven to Perform television commercial is now available to Toyo Tires dealers to incorporate in their ad campaigns. In addition, it can be viewed on the Toyo Tires Facebook® page at www.facebook.com/toyotires, on YouTube™ at www.youtube.com/toyotiresusa and at http://toyotires.com/about-us/tv-commercials.

To learn more about the full line of products log onto www.toyotires.com. Toyo Tires manufactures and distributes a complete line of premium replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks. Connect with the Toyo Tires community at www.facebook.com/toyotires and www.twitter.com/toyotires.
 

For further information: Jay Jones, TMC 949-851-6313 jay.jones@tmcauto.com

(Downloadable Press Release)
Toyo Tires Announces Driven to Perform TV Commercial (29 KB)

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