Enjoy the Moment with Starbucks Premium Chilled Coffee Drinks
ESSEN/HAMBURG, May 2011 – Close your eyes, unwind and escape your day for a moment. Going to work, at lunch, in the park with friends or relaxing in your home, Starbucks Discoveries® chilled coffee and Starbucks Doubleshot® Espresso & Milk ready-to-drink beverages can now be found in all major supermarkets and convenience stores across Germany making it easy to enjoy Starbucks high-quality beverages anytime, anywhere.
“The availability of Starbucks Discoveries® and Starbucks Doubleshot® Espresso and Milk demonstrates our commitment to innovating and enhancing the coffee experience for our customers wherever they may be,” said Ross Shadix, Starbucks Coffee market manager, Germany. “We are humbled that so many customers across Germany have made Starbucks a part of their lives, and we are delighted to give our customers another way to enjoy a Starbucks coffee, even when they can’t get to a store.” Shadix added.
A World Tour Seeking the Perfect Flavor
Inspired by Starbucks coffee buyers who travel around the world looking for the highest quality Arabica coffee, these chilled ready-to-drink coffee beverages are available in three delicious flavors:
“The availability of Starbucks Discoveries® and Starbucks Doubleshot® Espresso and Milk demonstrates our commitment to innovating and enhancing the coffee experience for our customers wherever they may be,” said Ross Shadix, Starbucks Coffee market manager, Germany. “We are humbled that so many customers across Germany have made Starbucks a part of their lives, and we are delighted to give our customers another way to enjoy a Starbucks coffee, even when they can’t get to a store.” Shadix added.
A World Tour Seeking the Perfect Flavor
Inspired by Starbucks coffee buyers who travel around the world looking for the highest quality Arabica coffee, these chilled ready-to-drink coffee beverages are available in three delicious flavors:
Starbucks Discoveries® Seattle Latte, on the Road from Starbucks
The name of the Seattle Latte lies at the roots of the company, which opened its first Starbucks Coffee shop in Seattle in the USA in 1971. Since then, Starbucks® Caffè Latte has been considered a Starbucks classic and inspired this coffee beverage, a delicious blend of Starbucks® signature Fairtrade certified espresso and fresh milk.
Starbucks Discoveries® Aztlán Mocha Latte, Chocolate Coffee Pleasure
The Aztlán Mocha Latte is the full-bodied option in the Starbucks Discoveries® chilled beverage line. It unites aromatic signature Starbucks® Fairtrade certified espresso with fresh milk and the sensual flavor of chocolate. The term "Mocha" means combining espresso and chocolate. The Aztlán Mocha Latte is named for the birthplace of the Aztecs, where according to legend the settlement of Mexico began in the 14th century. The Aztecs considered the cacao plant to be holy and a gift from the gods.
Starbucks Discoveries® Qandi Latte, for the Sweet Moments in between
According to legend, the Greek island of Qandi got its name after the Arabians made the first caramel there. "Qandi" means "burned sugar" and is the origin for the modern English term "candy." The Qandi Latte uses the unique combination of Starbucks® signature espresso and the sweet flavors of the finest caramel to seduce you.
Starbucks Doubleshot® Espresso & Milk, Quintessential Coffee Flavor
Starbucks authentic Fairtrade-certified espresso is mellowed with a touch of sweetness and milk, best serviced chilled. It’s the perfect pick-me-up, anywhere, anytime.
Starbucks Discoveries® and Starbucks Doubleshot® Espresso and Milk are ready-to-drink coffee beverages that offer a blend of authentic Starbucks® coffee with milk and delicious flavors to enjoy wherever you go. These new coffee beverages will be launched by Starbucks Corporation and Arla Foods nationally, in Germany and are available now in the dairy section of select grocery stores, at gas stations and in German supermarkets. Additionally, Starbucks Coffeehouses in Germany will offer both product lines. The recommended retail pricing for these beverages is approximately €1.49 - €1.99.
About Arla Foods
Arla Foods, one of Europe’s largest dairy companies headquartered in Denmark, will manufacture, distribute and market the Starbucks-branded premium coffee drinks. For more information, please visit www.starbuckscoffeeonthego.com.
Starbucks authentic Fairtrade-certified espresso is mellowed with a touch of sweetness and milk, best serviced chilled. It’s the perfect pick-me-up, anywhere, anytime.
Starbucks Discoveries® and Starbucks Doubleshot® Espresso and Milk are ready-to-drink coffee beverages that offer a blend of authentic Starbucks® coffee with milk and delicious flavors to enjoy wherever you go. These new coffee beverages will be launched by Starbucks Corporation and Arla Foods nationally, in Germany and are available now in the dairy section of select grocery stores, at gas stations and in German supermarkets. Additionally, Starbucks Coffeehouses in Germany will offer both product lines. The recommended retail pricing for these beverages is approximately €1.49 - €1.99.
About Arla Foods
Arla Foods, one of Europe’s largest dairy companies headquartered in Denmark, will manufacture, distribute and market the Starbucks-branded premium coffee drinks. For more information, please visit www.starbuckscoffeeonthego.com.
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