NEW YORK, Mar 31, 2011 (BUSINESS WIRE) -- 2K Sports today announced a partnership with Major League Baseball Properties(R) to celebrate the start of the Major League Baseball(R) 2K11 Perfect Game Challenge* on April 1, 2011, which will award $1,000,000 to the first eligible person to pitch a verified perfect game in the latest edition from the popular Major League Baseball 2K series. The event, held at the new MLB FanCave in the Greenwich Village area of Manhattan, will host four gaming stations for the public to take their shot at perfection and attempt what only 20 pitchers in baseball history have achieved.

The Major League Baseball 2K11 Perfect Game Challenge will commence on April 1, 2011 at 12:00:01 p.m. EDT, at which point gamers can begin their quest for perfection using the Xbox 360(R) video game and entertainment system from Microsoft or the PlayStation(R)3 (PS3(TM)) computer entertainment system versions of the game. To celebrate the start of the challenge, fans age 13 years and older⁺ are invited to test their skills from 12:00:01 p.m. EDT - 5:00 p.m. EDT on pick-up-and-play PS3 kiosks available to the public at the MLB FanCave.

"We're excited to bring the start of the $1 Million Perfect Game Challenge directly to the fans," said Jason Argent, vice president of marketing for 2K Sports. "Some thought we would never find a winner last year, but our fans' response proves that there will be intense competition with a legitimate champion in this year's challenge. We can't wait to kick things off at the FanCave."

The MLB FanCave, which officially opened just this week on Opening Day, is an innovative new interactive social networking experience where one chosen fan will watch every Major League Baseball game this season. The FanCave is located at the corner of Broadway and 4^th Street in New York's Greenwich Village, and is conveniently located near subway stops servicing the N, R, D, F, M, and 6 lines in Manhattan.

2K Sports encourages fans to show up early and get in line for this highly anticipated event. Players will compete on a first-come, first-served basis, and there is a chance that some fans may not get into the FanCave for a shot at the $1 Million.

For more information, please visit cts.vresp.com/c/?AccessCommunications/dcd5684ab9/34d21ae367/e7da911525. Please see official rules that follow below.

Major League Baseball 2K11 is rated E for Everyone by the ESRB and is now available in North America on the Xbox360, PS3, Wii(TM) system, PC-DVD, Nintendo DS(TM), PlayStation2 system, and PSPsystem.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

$1 Million Perfect Game Challenge Rules and Regulations

* GAME MUST BE PLAYED ON XBOX 360** OR PS3(TM)***. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), WHO ARE 13 OR OLDER (EXCLUDING RESIDENTS OF AZ, CT, MD, ND, & VT). VOID IN AZ, CT, MD, ND, VT AND WHERE PROHIBITED. BEGINS ON 4/1/11 AT 12:00:01 PM ET AND ENDS AT 11:59:59 PM ET ON 9/28/11 OR UPON WINNER VERIFICATION, WHICHEVER OCCURS FIRST. CONTEST SUBJECT TO, AND ENTRANTS AGREE TO BE BOUND BY, THE OFFICIAL RULES LOCATED AT 2KSPORTS.COM/PERFECTGAME. GRAND PRIZE IS SUBJECT TO WINNER VERIFICATION. GRAND PRIZE WILL ONLY BE AWARDED IF AN ELIGIBLE ENTRANT THROWS A PERFECT GAME BY 9/28/11 IN ACCORDANCE WITH THE OFFICIAL RULES.

** This contest is not sponsored by Microsoft.

*** Sony Computer Entertainment America takes no responsibility for this offer.

+ Fans under the age of 18 must be accompanied by a parent or guardian.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation(R)3 and PlayStation(R)2 computer entertainment systems, PSP(R) (PlayStation(R)Portable) system, Xbox 360(R) video game and entertainment system from Microsoft, Wii^TM, Nintendo DS^TM, iPhone(R), iPod(R) touch and iPad(TM). The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Major League Baseball, Minor League Baseball and Hall of Fame trademarks and copyrights are used with permission of Major League Baseball Properties, Inc., MLB Advanced Media, L.P. and the National Baseball Hall of Fame, respectively. All rights reserved. Visit the official website at MLB.com. ©MLBPA - Official Licensee, Major League Baseball Players Association. Visit the Players Choice on the web at www.MLBPlayers.com.

Microsoft, Windows, the Windows Start button, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies, and 'Games for Windows' and the Windows Start button logo are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii and Nintendo DS are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Transition Report on Form 10-KT for the five month transition period ended March 31, 2010, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

SOURCE: Take-Two Interactive

2K Sports
Chris Snyder, 415-507-7637
chris.snyder@2ksports.com
or
Access Communications for 2K Sports
Steve Imm, 415-844-6286
simm@accesspr.com
or
Take-Two Interactive Software, Inc.
Alan Lewis, 646-536-2983
Corporate Press
alan.lewis@take2games.com