Restaurateur Opens Ultimate Pop-Up Restaurant
Brings famous mobster's long-dormant funeral home to life in newly released novel,Gastro Detective.
For over two decades, veteran restaurateur Vincent McConeghy stared at the vacant funeral home of notorious mobster Stefano Magaddino in the city of Niagara Falls, NY and thought the building would make a great location for a restaurant.
But McConeghy was hesitant to pull the trigger on his planned eatery due to the persistent and long-suffering economic decline of the city next to the world's most famous waterfalls.
That was until he discovered the concept of the pop-up restaurant which changed his way of thinking about the location. McConeghy's recently released novel,Gastro Detective utilizes the defunct funeral home as a prime setting for his dramatic action.
"I hoped to open a restaurant in Niagara Falls, but due diligence-and the decline of the city-led to numbers that just never added up," McConeghy said. "Then I followed the advent of the pop-up restaurant and carried the concept to its logical conclusion. The restaurant described in Gastro Detective takes place in the exact location where I contemplated opening a physical restaurant. I built an inventory of products and recipes, staffed it, put customers in the dining room, served lasagna, and all without having to actually set a pot of water to boil. Now that's what I consider a pop-up restaurant."
Gastro Detective marks the advent of a new genre for the fiction thriller category-the Resto Thriller- where food, finance, global politics and the recurring drama of the restaurant business collide with dramatic and unexpected consequences.
In late 2007, McConeghy was faced with the sudden and inexplicable prospect of closing his artisan bread bakery (a fourteen year-old enterprise) due to unprecedented price shocks occurring in the wheat futures market.
What McConeghy and others in the food business did not realize at the time was that they were the front line recipients of the effects of totally new phenomena in food markets and high finance - the indexing of food commodities by major Wall Street firms.
Some Wall Street firms had figured out a way to game the system, and with the deep pockets of sovereign wealth funds, rained down a global economic maelstrom that preceded the great financial collapse of 2008, and whose brunt was borne by small businesses such as McConeghy's and thousands of others.
"I did not understand how this could happen," McConeghy said. "We were the tiniest speck in the entire supply chain - the small business end-user. The price of bread can only rise to meet supply costs to a point. Governments understand this. In many countries, they subsidize the price of wheat because it stabilizes populations. But not in the US, and many small businesses here faced extinction if they did not react quickly."
Fast forward to 2010, signs of another food crisis loomed on the horizon, and the role of Wall Street firms in commodity manipulation has become better understood - if not completely agreed upon - and debated fiercely within many financial circles.
This gaming of the commoditization of food provided impetus to McConeghy's development of Gastro Detective and its main character, Frank Bruno. In doing so, McConeghy created a new sub-genre for the fiction thriller category - the Resto Thriller.
"Food is one of the most heavily reported upon subjects, whether by traditional media and publishing outlets, or by thousands of blogs that cover every nuance of the industry. Gastro Detective is my attempt to carve a niche for the discussion of food and service in the fictional sense. Simply put, Gastro Detective is a Resto-Thriller; it's not about food, per se, but about our struggle to feed ourselves in thoroughly modern way."
Gastro Detective is available from Amazon.com
Media Contact:
Vincent McConeghy
716-713-9800
http://www.gastrodetective.com
PR courtesy of Online PR Media: http://bit.ly/jF35mF
For over two decades, veteran restaurateur Vincent McConeghy stared at the vacant funeral home of notorious mobster Stefano Magaddino in the city of Niagara Falls, NY and thought the building would make a great location for a restaurant.
But McConeghy was hesitant to pull the trigger on his planned eatery due to the persistent and long-suffering economic decline of the city next to the world's most famous waterfalls.
That was until he discovered the concept of the pop-up restaurant which changed his way of thinking about the location. McConeghy's recently released novel,Gastro Detective utilizes the defunct funeral home as a prime setting for his dramatic action.
"I hoped to open a restaurant in Niagara Falls, but due diligence-and the decline of the city-led to numbers that just never added up," McConeghy said. "Then I followed the advent of the pop-up restaurant and carried the concept to its logical conclusion. The restaurant described in Gastro Detective takes place in the exact location where I contemplated opening a physical restaurant. I built an inventory of products and recipes, staffed it, put customers in the dining room, served lasagna, and all without having to actually set a pot of water to boil. Now that's what I consider a pop-up restaurant."
Gastro Detective marks the advent of a new genre for the fiction thriller category-the Resto Thriller- where food, finance, global politics and the recurring drama of the restaurant business collide with dramatic and unexpected consequences.
In late 2007, McConeghy was faced with the sudden and inexplicable prospect of closing his artisan bread bakery (a fourteen year-old enterprise) due to unprecedented price shocks occurring in the wheat futures market.
What McConeghy and others in the food business did not realize at the time was that they were the front line recipients of the effects of totally new phenomena in food markets and high finance - the indexing of food commodities by major Wall Street firms.
Some Wall Street firms had figured out a way to game the system, and with the deep pockets of sovereign wealth funds, rained down a global economic maelstrom that preceded the great financial collapse of 2008, and whose brunt was borne by small businesses such as McConeghy's and thousands of others.
"I did not understand how this could happen," McConeghy said. "We were the tiniest speck in the entire supply chain - the small business end-user. The price of bread can only rise to meet supply costs to a point. Governments understand this. In many countries, they subsidize the price of wheat because it stabilizes populations. But not in the US, and many small businesses here faced extinction if they did not react quickly."
Fast forward to 2010, signs of another food crisis loomed on the horizon, and the role of Wall Street firms in commodity manipulation has become better understood - if not completely agreed upon - and debated fiercely within many financial circles.
This gaming of the commoditization of food provided impetus to McConeghy's development of Gastro Detective and its main character, Frank Bruno. In doing so, McConeghy created a new sub-genre for the fiction thriller category - the Resto Thriller.
"Food is one of the most heavily reported upon subjects, whether by traditional media and publishing outlets, or by thousands of blogs that cover every nuance of the industry. Gastro Detective is my attempt to carve a niche for the discussion of food and service in the fictional sense. Simply put, Gastro Detective is a Resto-Thriller; it's not about food, per se, but about our struggle to feed ourselves in thoroughly modern way."
Gastro Detective is available from Amazon.com
Media Contact:
Vincent McConeghy
716-713-9800
http://www.gastrodetective.com
PR courtesy of Online PR Media: http://bit.ly/jF35mF
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