Carpenter Co., SleepBetter.org Video Garners Two Webby Awards
Rhett & Link's "2 Guys, 600 Pillows" Earns the Internet's Highest Honor
RICHMOND, Va. - The Webby Awards, the Internet's most respected symbol of success, awarded both a Webby and a People's Voice award to Carpenter Co. and sleep tips website SleepBetter.org for the video "2 Guys, 600 Pillows." The effort was a commissioned work by "Internetainers" Rhett & Link, who put 600 pillows to work in a music video about what happens to our pillows when we hold onto them a little too long. The combined views of the actual video, the "making of" video, bonus footage and other associated videos is more than five million since the launch in September 2010. Earlier this year Time.com ranked the project as one of its "Top 10 of Everything for 2010."
"SleepBetter.org, in its multi-year campaign to improve America's sleep, has partnered with world-class collaborators that deliver our message to huge audiences. Rhett & Link have exceeded our already ambitious expectations with their video," said Dan Schecter, vice president of consumer products at Carpenter Co. and creator of SleepBetter.org. "We know that, in addition to whole new audiences being entertained by the video, the Webby Awards will help us in our mission to inform more and more people about what's inside old bedding and how that can affect getting a good night's sleep."
Time Magazine describes the Webby awards as "the online OSCARS," and this year's winners include brands like YouTube, ESPN, The New York Time, Google, Yahoo! Inc, Dow Jones & Company, CNN, AOL, Conan O'Brien, Funny or Die and Dell.
The video can be viewed here: http://www.youtube.com/watch?v=01TL9bUWr6I or by searching for "Rhett & Link" in YouTube and clicking on "2 Guys and 600 Pillows." The VLOG (videolog) at the end of the video directs viewers to www.SleepBetter.org to see the "making of" video which to-date has registered more than 150,000 inbound clicks.
About Carpenter Co. / www.sleepbetter.org
SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org's quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the Sleep Better seal as a way to easily identify products recommended for their superior quality or scientifically based design. Created by Carpenter Co., the world's largest producer of comfort cushioning products, SleepBetter.org provides information and advice that visitors can use to sleep better. For more information, please visit www.SleepBetter.org or connect on Facebook (http://facebook.com/sleepbetter) or Twitter (http://twitter.com/sleep_better).
Media Contact:
Steve Mullen
SleepBetter.org
(804) 372-7677
http://sleepbetter.org
PR courtesy of Online PR Media: http://bit.ly/iybDKg
RICHMOND, Va. - The Webby Awards, the Internet's most respected symbol of success, awarded both a Webby and a People's Voice award to Carpenter Co. and sleep tips website SleepBetter.org for the video "2 Guys, 600 Pillows." The effort was a commissioned work by "Internetainers" Rhett & Link, who put 600 pillows to work in a music video about what happens to our pillows when we hold onto them a little too long. The combined views of the actual video, the "making of" video, bonus footage and other associated videos is more than five million since the launch in September 2010. Earlier this year Time.com ranked the project as one of its "Top 10 of Everything for 2010."
"SleepBetter.org, in its multi-year campaign to improve America's sleep, has partnered with world-class collaborators that deliver our message to huge audiences. Rhett & Link have exceeded our already ambitious expectations with their video," said Dan Schecter, vice president of consumer products at Carpenter Co. and creator of SleepBetter.org. "We know that, in addition to whole new audiences being entertained by the video, the Webby Awards will help us in our mission to inform more and more people about what's inside old bedding and how that can affect getting a good night's sleep."
Time Magazine describes the Webby awards as "the online OSCARS," and this year's winners include brands like YouTube, ESPN, The New York Time, Google, Yahoo! Inc, Dow Jones & Company, CNN, AOL, Conan O'Brien, Funny or Die and Dell.
The video can be viewed here: http://www.youtube.com/watch?v=01TL9bUWr6I or by searching for "Rhett & Link" in YouTube and clicking on "2 Guys and 600 Pillows." The VLOG (videolog) at the end of the video directs viewers to www.SleepBetter.org to see the "making of" video which to-date has registered more than 150,000 inbound clicks.
About Carpenter Co. / www.sleepbetter.org
SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org's quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the Sleep Better seal as a way to easily identify products recommended for their superior quality or scientifically based design. Created by Carpenter Co., the world's largest producer of comfort cushioning products, SleepBetter.org provides information and advice that visitors can use to sleep better. For more information, please visit www.SleepBetter.org or connect on Facebook (http://facebook.com/sleepbetter) or Twitter (http://twitter.com/sleep_better).
Media Contact:
Steve Mullen
SleepBetter.org
(804) 372-7677
http://sleepbetter.org
PR courtesy of Online PR Media: http://bit.ly/iybDKg
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