New York, March 30, 2011– NYSE Euronext (NYX) announced today that FocusShares, LLC, has launched 15 new exchange traded funds (ETFs) on NYSE Arca. Focus^TM Morningstar ETFs are benchmarked to indexes licensed from Morningstar, Inc., and are the first investment products sponsored by FocusShares since being acquired by Scottrade Financial Services, Inc., in 2010.

"We are pleased that FocusShares selected our platform to bring their new ETFs to market,” said Laura Morrison, head of NYSE Euronext U.S. ETP listing and trading. “We believe their listing choice underscores the value of the consultative services, market structure and technology that NYSE Arca provides its issuers and the ETF marketplace.”

“This is a great time to launch a new family of ETFs, particularly with the growing demand for ETFs, which hit a record $1 trillion in assets within the past few months,” said Erik Liik, President of FocusShares. “We are proud to list on NYSE Arca today to provide retail and institutional investors as well as financial advisors with low-cost funds based on reliable Morningstar® Indexes that will help them meet their individual investment goals and objectives.”

Each of the 15 Focus^TM Morningstar ETFs will track the performance of various U.S. equities investment sectors and asset classes including small-caps, basic materials, health care, utilities, and financial services.

Names and symbols of the 15 Focus^TM Morningstar ETFs Launched on NYSE Arca today:
Focus^TM Morningstar US Market Index ETF  (NYSE Arca: FMU)
Focus^TM Morningstar Large Cap Index ETF  (NYSE Arca:  FLG)
Focus^TM Morningstar Mid Cap Index ETF     (NYSE Arca: FMM)
Focus^TM Morningstar Small CapIndex ETF   (NYSE Arca: FOS)
Focus^TM Morningstar Basic MaterialsIndex ETF (NYSE Arca: FBM)
Focus^TM Morningstar Communication Services Index ETF  (NYSE Arca: FCQ)
Focus^TM Morningstar Consumer Cyclical Index ETF (NYSE Arca: FCL)
Focus^TM Morningstar Consumer Defensive Index ETF (NYSE Arca: FCD)
Focus^TM Morningstar Energy Index ETF  (NYSE Arca: FEG)
Focus^TM Morningstar Financial Services Index ETF (NYSE Arca: FFL)
Focus^TM Morningstar Health Care Index ETF (NYSE Arca: FHC)
Focus^TM Morningstar Industrials Index ETF   (NYSE Arca: FIL)
Focus^TM Morningstar Real Estate Index ETF  (NYSE Arca: FRL)
Focus^TM Morningstar Technology Index ETF  (NYSE Arca: FTQ)
Focus^TM Morningstar Utilities Index ETF        (NYSE Arca: FUI)

For more information on the 15 Focus^TM Morningstar ETFs, visit www.focusshares.com.  

About FocusShares, LLC
FocusShares,LLC, is a registered investment advisor (RIA), exchange-traded funds (ETF) sponsor and wholly-owned subsidiary of Scottrade Financial Services, Inc.  FocusShares launched 15 Focus^TM Morningstar ETFs in March 2011 that are based on Morningstar® US Market, Large Cap, Mid Cap and Small Cap broad market indexes and 11 sector indexes, including Basic Materials, Communication Services, Consumer Cyclical, Consumer Defensive, Energy, Financial Services, Health Care, Industrials, Real Estate, Technology and Utilities.  FocusShares is based in Montvale, N.J. For more information, visit us at www.focusshares.com.  

FocusShares®, the FocusShares logo and Focus^TM are the registered and unregistered trademarks of FocusShares, LLC. Scottrade® is the registered trademark of Scottrade, Inc. Morningstar and the trademarks and service marks relating to Morningstar® Indexes are the registered trademarks and service marks of Morningstar, Inc., and are used under license to FocusShares, LLC. The Focus^TM Morningstar ETFs are not sponsored, endorsed, sold or promoted by Morningstar, and Morningstar makes no representation regarding the advisability of investing in them.  Before investing in any Focus^TM Morningstar ETF, you should carefully consider the applicable fund’s investment objectives, risks, charges and expenses. This and other information is in the applicable fund prospectus. Please read the fund prospectus carefully before you invest.

Background on Exchange Traded Products (ETPs) on NYSE Euronext
NYSE Euronext operates the world's largest Exchange Traded Products marketplace, and is the leading venue for Exchange Traded Funds (ETFs), Exchange Traded Notes (ETNs), Exchange Traded Vehicles (ETVs) and Warrants and Certificates trading.  NYSE Euronext's offering of these products provides investors access to regulated listings as well as fast and innovative trading tools to access liquidity. NYSE Arca, NYSE Euronext's US market for ETFs, has 858 primary ETF and 67 primary ETV listings.  Additionally, NYSE Arca lists 135 ETNs, 89 Certificates, while trading all other eligible ETPs on an Unlisted Trading Privileges basis. On its European markets, including cross listings, NYSE Euronext has 623 ETFs from 17 issuers covering over 360 indices, 75 ETVs and 5 ETNs. In addition, NYSE Euronext lists a total of 21,992 Certificates and Covered Warrants in Paris, Amsterdam, Brussels and Lisbon.