Feb 19, 2011 (PRN): Africa's most significant tourism and leisure group, Sun International, has appointed Dubai based Tourism Point LLC to manage its marketing and public relations communications in the Middle East region.

Through a strategic relationship with Tourism Point, Sun International has appointed a Marketing Manager to look after its business interests in the Middle East who will be responsible for executing focused and targeted marketing strategies that will comprehensively promote the Sun International brand and properties to all segments and regions.

Mr. Ian Anderson, Sun International's Marketing Director said: "Sun International is delighted to have a full time representation for the Middle East market based in Dubai, which underlines our commitment to the region. We have identified the Middle East as an emerging market due to its exceptionally strong potential evidenced by the increase of visitors to our properties. So far, majority of the visitors from Middle East to Sun International group’s hotels and resorts comprise of FITs, MICE and family travelers. This business is secured through tactical marketing campaigns, trade partners and through the airlines operating from the region.

"Our focus is to increase MICE, FIT and Family Leisure travel from the Middle East and we are glad to have secured the talents and experience of Tourism Point who will be instrumental in driving business to our properties," added Ian Anderson

Our strategy in this region is to actively work with the region's trade partners, media and airlines operating to South and Southern Africa to continuously fuel the growth momentum of the Middle-East markets.”

Currently Middle East accounts for around 5% per cent of the group's annual international revenue with most of the visitors arriving from Saudi Arabia and Iran.

The most renowned resort is Sun City with its 1301 rooms and conference facilities for up to 1200 people. Also popular with the Middle East market is the Table Bay Hotel set in the heart of the Victoria and Albert Waterfront in Cape Town which has meeting facilities to cater to 250 people.

About Sun International

Sun International is a resort hotel chain from South Africa. Sun International brand operations include resorts, luxury hotel products, and casinos, across 21 destinations in 8 countries, including the Sun City benchmark. The Sun International brand is, at present, endorsed and personified by South Africa's Oscar winning actress Charlize Theron. The brand prides itself with its offering of absolute luxury, thrilling gaming and destinations like no other.

About Tourism Point LLC

Tourism Point LLC is an inbound and outbound destination management company based in Dubai with strategic partners in rest of the GCC Countries. Tourism Point is the Middle East representative for Sun International Hotels and resorts. Tourism Point owns and manages www.southafricaholidays.com and actively involved in promoting destinations and properties in Middle East.

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