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Edutain Toddlers with the Best Parent-approved Videos--Anytime, Anywhere!

Boston, MA--February 11, 2011--

Lil' Buddy, the first parent-curated, portable video channel provides a secure and engaging learning and entertainment environment for toddlers aged three to thirty-six months. Lil' Buddy is now available for iPhone and iPod at the iTunes App Store -http://www.itunes.com/apps/lilbuddy (or http://www.nlmobile.com/lilbuddy). Seamlessly integrated with YouTube, Lil' Buddy offers suggested playlists for colors, numbers, the alphabet, animals, nursery rhymes, daily activities, lullabies, and cartoons. Lil' Buddy is very easy to use and quickly engages children anytime and anywhere.

Let your child learn nursery rhymes, colors, animals, the alphabet, and numbers--even in the car. Gently lull your child to sleep with one or more of the best lullaby videos at bedtime. Make nap time, bath time and meal time easy for everyone by letting your toddler see funny videos of other kids performing these and other daily activities. And wouldn't your little sweetheart absolutely love to watch her favorite cartoons anytime and anywhere? You can now do all of this with Lil' Buddy from NLMobile!

Lil' Buddy is the first parent-controlled, portable video channel that delivers YouTube videos approved by parents to their toddlers via a mobile application for iPhone or iPod. Lil' Buddy is very easy to use. It comes with the eight preset video categories: Lullabies, Nursery Rhymes, Colors, Numbers, the Alphabet, Animals, Daily Activities, and Cartoons. For each of the eight categories Lil' Buddy comes with a suggested playlist containing eight to ten videos. With these capabilities, Lil' Buddy enables parents to provide their toddlers with a secure and extremely engaging learning and entertainment companion for different activities and delights no matter where they are! Once the parent has preset which playlists are shown within each video category, the child can enjoy the videos without any further help.

Seamlessly integrated with YouTube, Lil' Buddy allows the selection of the playlist for each category directly from YouTube. Parents can connect their own playlists with any number of videos, or start immediately by accepting the playlists suggested by the application. The playlists can be changed anytime while on the go. As the child develops, parents can keep the learning and entertainment fresh by replacing the playlists or videos to stimulate the child further!

Lil' Buddy was conceived, designed and built by NLMobile as an innovative way to help discerning parents provide the very best in education and entertainment to the curious and burgeoning minds of their little ones. "It was a novel challenge to blend together our research about the concerns and perspectives of a parent to design a technology experience that could appeal to kids," says Chief Designer and mom Katrin Chan. Bringing together the immediacy of the mobile device with the incredible variety of YouTube in a completely customizable manner, NLMobile has created the possibility of a new edutainment culture that sidesteps the impositions of network TV programming and child-focused advertisements. Parents can now themselves find and provide the absolute best in videos for the subjects their toddlers need most.

About NLMobile:

Founded in November 2009, NLMobile was conceived by technology and advertising folks to connect mobile technology with any form of education, entertainment and excitement. NLMobile creates apps that are uniquely useful as well as entertaining by uncovering interesting new ways to "get it done" while having fun. With a view to taking high spirits, humor and lust for life to a new level, NLMobile uses mobile and other related technologies to create experiences that are easy to be passionate about. NLMobile develops mobile apps in the area of education, lifestyle, humor, romance and gaming. NLMobile's motto is passion--for mobile apps, technology and life! NLMobile is a business unit of Novus Laurus, LLC (http://www.nlmobile.com).

Fun NLMobile applications for travel:

Sicilian Dictionary - http://www.nlmobile.com/siciliandictionary

Hindi Mobile Dictionary - http://www.nlmobile.com/hindimobiledictionary.

These dictionaries include words and phrases with audio for pronunciation.

Fun NLMobile applications for romance:

Loveshake - http://www.nlmobile.com/loveshake.

All of NLMobiles exciting applications can be found at http://www.nlmobile.com/iphone-apps.html or on the app store at http://itunes.apple.com/artist/nlmobile/id352511840.

Contact:

Pradeep Aradhya
NLMobile - unit of Novus Laurus, LLC
Media Contact
Boston, MA USA
1-339-293-2219
pradeep.aradhya@nlmobile.com

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