Gourmet Iskream™ brand features leading innovative sweetener ingredient Truvia™ rebiana in its new, naturally sweetened ice cream line

Date: 3 February 2011

Press Contacts:
Ann Clark Tucker, Director, Marketing and Communications – Truvia™, 952-742-4057, ann_tucker@cargill.com
Atalanta Rafferty, Executive Managing Director, RF|Binder, 212-994-7511, atalanta.rafferty@rfbinder.com

MINNEAPOLIS, Minnesota, February 3, 2011 — Iskream Inc. and Truvia™ brand today announced the introduction of Iskream™, the first line of low-fat, naturally sweetened ice creams for the newly established, handcrafted gourmet ice cream brand.

Created by a small boutique creamery in Connecticut, Iskream™ was founded to create a brand of ice cream that is delicious without the guilt. The new Iskream™ brand was inspired by the food ingredient innovation, Truvia™ rebiana, a natural, zero-calorie great tasting sweetener produced by Cargill.

"Bringing a new kind of natural sweetness to ice cream is a positive step in the development of innovative foods," said Zanna McFerson, assistant vice president, Cargill Health and Nutrition and business director for the Truvia™ enterprise. "With the introduction of this new dairy-based product family, there are now more than 20 new food and beverage products on the retail shelves featuring Truvia™ rebiana."

Made from the best-tasting components of the stevia leaf, Truvia™ rebiana is the first product in this new category. Since its introduction in 2008, Truvia™ rebiana has been recognized for its clean, sweet taste by food and beverage product brands, establishing it as a leading natural, zero-calorie sweetener ingredient.

"It is with great pride and enthusiasm that we announce the launch of the Iskream™ brand," said its co-founder, Sandra Lee. "The Cargill team provided the application resources to craft a great tasting ice cream that contains all the fun, but none of the guilt."

Susan Patrick, Iskream™ co-founder, says "Iskream™ is a dream come true because I love the idea of a women-owned business. Cargill and Truvia™ rebiana have allowed us to create an ice cream using whole ingredients with a rich creamy texture. We use the finest Madagascar vanilla, Dutch cocoa and whole berries. Honestly, if Iskream™ didn't taste great we couldn't stand behind it."

Consumers can purchase the new Iskream™ line in three authentic flavors, Berry Good, Chocolate Brownie and Vanilla. Iskream™ became available to retailers in the Northeast in January.

After less than two years on the market, the Truvia™ brand continues to set the trend in the sugar substitute category. As the number three sugar substitute, Truvia™ natural sweetener has achieved a 9.5 percent share of U.S. retail sales of the sugar substitutes category, surpassing Merisant's Equal® (aspartame) for a year (Source: ACNielsen Food/Drug/Mass+Wal-Mart, 4 weeks ending 12/25/10)

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About Truvia™ natural sweetener tabletop and ingredient

The Truvia™ brand business represents both the tabletop products – Truvia™ natural sweetener and the ingredient – Truvia™ rebiana. Truvia™ natural sweetener is a great tasting, natural, zero-calorie tabletop sweetener made with rebiana, derived from the best tasting part of the stevia leaf. Truvia™ rebiana is an ingredient used to sweeten foods and beverages. For more information, visit truvia.com.

The Truvia™ brand brings with it Cargill food safety, quality assurance and global agronomy expertise. Cargill is the company in the sweetener market managing from field to the consumer table, and is responsible for opening the category of zero-calorie natural sweetness in 2008.

About Cargill

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit cargill.com.

About Iskream™ Inc.

Do you remember when ice cream was just fun and delicious without the worries of high fat, processed sugars and artificial sugars? Iskream™ gives you all the fun you remember without the guilt - a low fat ice cream with Truvia™ rebiana, a natural, zero-calorie sweetener made from the best tasting part of the stevia plant which has been used for centuries to make life sweeter in a healthier way. For more information visit iskream.com.