New Starbucks Card eGift Program Debuts Just in Time for Valentine’s Day
WHAT: Starbucks Card eGift builds upon the success of the Starbucks Card program, which continues to experience significant customer adoption. Last year, customers loaded more than $1.5 billion onto their Starbucks Cards – an increase of 21 percent over 2009. Today, one in five Starbucks transactions is made using a Starbucks Card.
Starbucks Card eGift is a fast and easy way to treat someone to their favorite Starbucks® beverage, food or merchandise. These all-occasion eGifts can be customized with a personal message and sent directly to the recipient’s email account, for any amount between $5.00-100.00. Customers can even plan ahead for upcoming occasions, including Valentine’s Day, by setting the desired date for future delivery.
To help reach Starbucks Facebook fan base of more than 19 million connections, Starbucks Card eGifts also allows users to connect from www.starbucks.com/shop/card/egift to their registered Facebook account to view upcoming birthdays of Facebook friends, send them eGifts directly, and share the news on their Facebook wall.
Starbucks Card eGifts work like an actual Starbucks Card – they can be redeemed for beverages, food, and merchandise at participating company-owned and licensed Starbucks store locations in the U.S., or online at starbucksstore.com. Customers can also register Starbucks Card eGifts to protect their account balance, consolidate Starbucks Cards, as well as earn My Starbucks Rewards benefits, at www.starbucks.com/card.
The Starbucks Card platform offers compelling benefits for customers with gifting, personal payment and the My Starbucks Rewards loyalty program. The all-occasion online Starbucks Card eGift and recent expansion of mobile payment at 6,800 company-operated Starbucks stores nationwide are just two recent examples of the evolution of the Starbucks Card platform.
WHEN: Starbucks Card eGifts will be available starting Wednesday, January 26, 2011
WHERE: To create and send a Starbucks Card eGift, visit www.starbucks.com/shop/card/egift
ASSETS: Valentine’s Day-specific and all-occasion Starbucks Card eGift images, screenshotsprovided by Starbucks. Go to news.starbucks.com to download
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