Australian Parents Group Gives Kelloggs Its 'Fame and Shame' Award for 'misleading' ads for junk food
EINNEWS, November 17---Each year the Australian group Parents Jury issues its "Fame and Shame" awards to companies that it considers the nation's most misleading advertisers of junk food.
For the fourth year in a row the top award went to U.S. cereal maker Kelloggs.
Parents Jury named Kelloggs's LCM snack bars as the item children are most likely to nag their parents to buy.
Spokeswoman Karen Sims says Kelloggs also won the Smoke and Mirrors Award for claiming Nutri-Grain is good for aspiring athletes.
"[Kelloggs] have featured a lot in our Fame and Shame Awards over the years," she said.
"We think it's regrettable that they produce foods that are so high in fat and salt and sugar but trick parents into thinking that they're health foods."
A Kellogg's spokesman said the company was "at a loss" as to why The Parents Jury gave them the awards.
"The ads are not targeted at children; they are aired at times when the majority of shows are aimed at mums," the spokesman said.
"They never appear in children's times."
Kellogg's said its labelling is transparent and complies with all the industry regulations and self-regulations.
"We put the nutritional information on the front of the pack so it makes it easy for mums to see."
For the fourth year in a row the top award went to U.S. cereal maker Kelloggs.
Parents Jury named Kelloggs's LCM snack bars as the item children are most likely to nag their parents to buy.
Spokeswoman Karen Sims says Kelloggs also won the Smoke and Mirrors Award for claiming Nutri-Grain is good for aspiring athletes.
"[Kelloggs] have featured a lot in our Fame and Shame Awards over the years," she said.
"We think it's regrettable that they produce foods that are so high in fat and salt and sugar but trick parents into thinking that they're health foods."
A Kellogg's spokesman said the company was "at a loss" as to why The Parents Jury gave them the awards.
"The ads are not targeted at children; they are aired at times when the majority of shows are aimed at mums," the spokesman said.
"They never appear in children's times."
Kellogg's said its labelling is transparent and complies with all the industry regulations and self-regulations.
"We put the nutritional information on the front of the pack so it makes it easy for mums to see."
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