Healthy Choice website wins Food Industry Standard of Excellence Award

OMAHA, Neb., Oct. 4, 2010 – ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food makers, was recently honored with five WebAwards from the Web Marketing Association, including the Food Industry Standard of Excellence for the Healthy Choice website SpokespersonWanted.com.

Designed to more deeply engage consumers with the Healthy Choice brand, SpokespersonWanted.com provided visitors with an inside look at the 360 degree advertising campaign following Julia Louis-Dreyfus as she considered becoming a spokesperson for Healthy Choice.

In addition, four ConAgra Foods sites received Outstanding Website awards:

• ConAgra Foods recruiting  – www.conagrafoodscareers.com
• Marie Callender’s– www.mariecallendersmeals.com
• Hebrew National, The Better-Than-A-Hot Dog Hot Dog – promotional site, no longer active
• Healthy Choice, Just One Bite – promotional site, no longer active

About the WebAwards

Founded by the Web Marketing Association in 1997, the WebAwards is the premier annual website award competition that names the best websites in 96 industries while setting the standard of excellence for all website development.

About ConAgra Foods

ConAgra Foods, Inc., (NYSE: CAG), is one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

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