October 7, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — Publicis Groupe (OTC: PGPEF) said that it has signed an agreement to acquire a 49% stake in the Talent Group, a Brazil-based advertising group.

The Talent Group provides a range of advertising services including strategy, creative, media planning, digital communication, below-the-line, promotion, events, staff training, incentive programs, activation, PR and mass media communication.

The firm employs more than 260 people, and is comprised of two full-service agencies: Talent, which gave rise to the group, and QG Propaganda. Talent was founded in 1980 by Julio Ribeiro, and QG was founded in 1991 by Paulo Zoega.

According to Publicis, both founders will remain at the head of their respective agency. Publicis said that the transaction is in line with Publicis Groupe's strategy of targeted acquisitions aimed at expanding its leadership in high-growth markets such as Brazil.

France-based Publicis is a communications group with activities in 104 countries on five continents. Publicis Groupe offers local and international clients a range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and various agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group.

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