September 30, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — Points International Ltd. (TSX: PTS) (OTCBB: PTSEF), the operator of a loyalty reward program management web site, said it has expanded its relationship with Continental Airlines OnePass frequent flyer program to let members exchange miles into other loyalty accounts and redeem points for leading retailers, flights and services.

According to Points, the deal expands Continental's existing relationship with Points.com that started in 2009.

Previously, Points.com only gave OnePass members the ability to trade miles with other users via Points.com's industry-leading miles and points management platform.

The new experience not only allows Continental OnePass members to exchange points and miles from one program for another, but also to redeem their OnePass miles for gift cards to hundreds of retailers.

Canada-based Points International runs Points.com, a reward program management web site.  

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