September 18, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — Score Media Inc. (TSX: SCR) said that it has acquired 20% of NuLayer Inc., a Canada-based software development firms. As part of the transaction, Score Media and NuLayer entered into a multi-year technology development agreement.

According to Score, the deal with NuLayer brings enhanced technology development capabilities to the firm and facilitates its continued ability to be first to market with cutting-edge offerings for sports fans around the world.

NuLayer specializes in creating custom software applications, including theScore iPad Edition, a free sports app. NuLayer is behind several mobile and web solutions such as Crowdreel.com, a social media photo sharing application used on theScore.com.

Financial terms of the deal were not disclosed.

Canada-based Score Media is a media company focused on delivering interactive and authentic sports entertainment. Score Media's primary asset, theScore Television Network, is a specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.

The company's digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC, which are available on BlackBerry, iPhone and Android devices.

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