Sep 9, 2010 (PRN): After the World Cup is before the World Cup. Now that the games are over, young kids around the world are still infected with the ‘football virus’. In every country there are aspiring football stars. Oliver Kahn, the world’s best goal keeper together with the German producer, Axel Klopprogge, developed a casting show to find new talent in countries all over the world. The reality TV show, called ‘I NEVER GIVE UP’, was already broadcasted in China. Now it will start in 23 countries in the Middle East.

The audience can witness how young, amateur football players turn into fascinating world-class talents: After 10 weeks of vicious training and exciting challenges with football legend Oliver Kahn they go from ‘zero to hero’. This means that Kahn and his team spend more than 300 manpower days in each country to coach the new talent. But it is not all about football: In the show Oliver Kahn shares his success secrets with contestants and viewers and judges the team together with local co-hosts. Oliver Kahn brings out the best in every contestant – ‘I never give up!’ is his message. The winner of the show gets trained at the Elite School of the German Bundesliga under personal mentorship of Oliver Kahn.

Producer Axel Klopprogge, who lives in Shanghai, points out that the TV format is attractive not only to a diverse audience but also to advertisers. Klopprogge, who has a strong background as a producer of branded content shows e.g. for BAYER, Shell and Dove, points out: ”This TV format has great potential for smart sponsorship integration – we can achieve a brand visibility of up to 20 minutes per show, which is unique! The way that Oliver Kahn is positioned, we can integrate extremely diverse products and services such as finance, resorts, automotive, health care and consumer goods.“ Part of the appeal of the show is also due to the fact that there are both male and female contestants – this implies that both male and female oriented products can be featured in the show. On top of this it is a truly 360° campaign – combining features on Oliver Kahn’s ‘Success Principles’ in business magazines with daily radio infomercials and internet; all featuring both sponsors and program.

The format seems to be convincing - there are now negotiations with TV stations in South Korea, Vietnam, Taiwan, Japan, South Africa, Indonesia, India and Germany, where young talents are waiting for their turn – maybe at one of the next World Cups.

Who is Oliver Kahn

Oliver Rolf Kahn (born 15 June 1969) is a former German football goalkeeper. He started his career at Karlsruher SC and in 1994 was transferred to Bayern Munich, his last professional club. He is one of the most successful German players in recent history, having won eight German championships, six German cups, the UEFA Cup (1996), the UEFA Champions League and the Intercontinental Cup (both 2001). His individual contributions have earned him four consecutive UEFA Best European Goalkeeper awards, three IFFHS World's Best Goalkeeper of the Year awards, the Golden Ball at the 2002 FIFA World Cup and two German Footballer of the Year trophies. He played for the German national team (from 1994 to 2006), where he was starting goalkeeper of the 2002 World Cup squad which reached the Finals and won the FIFA World Cup Golden Ball for his performance. Kahn is nicknamed "King Kahn" or "The Titan" due to his formidable presence and influence. He made his last professional appearance for Bayern Munich on 27 May 2008 at the Salt Lake Stadium (Yuvabharati Krirangan), Kolkata in a friendly against Mohun Bagan of India during Bayern's Asian tour of 2008. Around 120,000 people turned up for the match. The match ended 0-3 in favour of Bayern and Michael Rensing substituted 'King Kahn' in the 55th minute. He is considered to be one of the greatest goalkeepers of all time and is the only goalkeeper in the history of football to win the FIFA World Cup Golden Ball (in World Cup 2002).

Who is Axel Klopprogge:

Axel Klopprogge, CEO and founder of YES! China, has been working in the Chinese media business since 1994. Axel Klopprogge has a strong background in the music and entertainment business: He was the youngest producer ever to work for CBS / SONY in Germany. During his 10 year exclusive partnership, Klopprogge produced, composed and wrote and several No.1 hits in Germany and other European countries. In 1994 he was the first foreign media producer in China.

Axel Klopprogge built up media properties in 22 provinces (technical reach 700 million). The syndicated programs reached about 120 million contacts weekly. His programs were twice awarded with the innovation award of Radio Beijing.

In 2001 he founded the first Chinese Media Marketing joint venture, Beijing Airspace.

August 2001: RTV China received the first interactive TV license for China. Klopprogge developed a new video-on-demand/ iPTV system and founded Shanghai Digital Standard. After a development period of two years, the first pilot system started (together with China Netcom, Shanghai), with 36 TV channels (Food Network, DYI, Home & Garden TV, Digital Pirates, Much Music, STAR TV, Shanghai City TV and others)

Axel Klopprogge was successful in the development of PR strategies for international clients to build up brand recognition in China. In 2002 RTV started the exclusive PR for BAYER China.

Under the direction of chief editor, Bettina Born, RTV developed tailor-made radio programs which managed to increase brand recognition for Bayer from 1% to over 53%, only based on radio! RTV produced syndicated programs for Bayer for over 6 years.

In 2008 he founded YES! China together with Oliver Kahn.

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