September 1, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — Rentrak Corp. (NASDAQ: RENT), a media measurement firm serving the advertising and entertainment industries, said that it has entered into an agreement to provide Gravitas Ventures, an aggregator of movie-on-demand content, with measurement services through Rentrak's OnDemand Essentials product.

According to Rentrak, the OnDemand Essentials tracking and measurement service will allow Gravitas Ventures to measure and report on-demand transactions for feature films and event presentations packaged and distributed to cable, telco and satellite video-on-demand distributors.

The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry.

OnDemand Essentials clients have web browser-based access to on-demand consumer usage data at various access levels based on business and privacy rules. Gravitas Ventures specializes in the aggregation of entertainment content for worldwide distribution via established and evolving platforms in the cable Video-on-Demand, broadband, mobile and airline/hospitality industries.

Oregon-based Rentrak is a digital media measurement and research company, with a reach across platforms including box office, home entertainment, video on demand and linear television, broadband and mobile.

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