Social Media Advertising (London) is an event which brings together leading brands, agencies and marketing experts to discuss the latest tools and techniques for running effective, integrated social media advertising campaigns.

PRESS DISPENSARY - Monday, Aug 16, 2010 - With Facebook set to make $1 billion from advertising this year, Twitter launching its own advertising network and mobile social advertising booming, social media advertising has come of age. Yet there are still big questions to be answered: how can brands combine social media engagement with an effective advertising presence? Which are the most effective networks to advertise on? How can companies maximise and measure ROI? And, does sponsored content really deliver results?

Social Media Advertising (London) will bring together leading brands, agencies and marketing experts to discuss the latest tools and techniques for running effective, integrated social media advertising campaigns. Topics covered during the day will include:

• Paid, Owned and Earned Media

• How to Run Effective Social Media Ad Campaigns

• B2B Advertising: Business Networks

• Twitter and Promoted Tweets

• Mobile Social Advertising

• Advertising through Apps

• Blog Advertising and Sponsored Posts

• Case Studies and Best Practise Examples

Speakers include E.J Garcia and Chase McMichael - two of the US's most innovative social media marketers - Matt Atkinson (Group CEO, EHS Brann), Peter Crosby (CSO, Viadeo), Carl Uminski (COO, Somo Mobile Advertising), Sarah Wood (Co-founder, Unruly Media), plus Murray Newlands and Luke Brynley-Jones (Influence People).

Luke Brynley-Jones, Co-founder of Influence People, said today: "Advertising budgets are shifting towards social media, but most companies are still struggling with their social advertising strategy. At Social Media Advertising London we'll address this lack of knowledge, providing an in-depth look at how companies can generate returns from this exciting new medium".

This unique one-day event is sponsored by Viadeo (http://www.viadeo.com), the online business network, and Synthesio (www.synthesio.com) the social media monitoring company.

For more info and tickets visit:

http://socialmediamarketing.co.uk/socialadvertisinglondon/

There is a limited number of Early Bird Tickets available - so early booking is advised.

Notes for editors

About Influence People

Based in London, San Francisco and Johannesburg, with a technical team in India, Influence People is a truly global events company. We specialise in running high-quality social media, digital marketing, PR and communications conferences in the UK, Europe and in the USA, including Monitoring Social Media series of events in Boston, San Francisco, New York, London and Paris.

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.