Football director, coach and analyst, Terry Daly, challenges the football and media establishments to embrace his approach to coaching and analysis as the answers to the world crisis in football performance,exemplified by the 2010 World Cup Final.

PRESS DISPENSARY - Monday, Jul 12, 2010 - Terry Daly, football director at Daly's Law Coaching and Analysis, highlights the pitifully few genuine examples of creative, attacking play in Sunday's World Cup Final as examples of players using vertical weight to control the horizontal pace of the ball (Daly's Law of Creative, Attacking Football). He challenges the football and media establishments to embrace his own unique coaching and analysis paradigms as the answers to what is widely agreed to be a world crisis in football performance.

Terry Daly says: "Iniesta's World Cup winner for Spain saw the diminutive midfielder gently flick a Fabregas pass vertically up in the air, allowing him the time to set himself as the ball dropped and bounced, before striking decisively past the Dutch goalkeeper. That's Daly's Law in action. Ozil's winner for Germany against Ghana saw exactly the same setup, albeit from farther out."

He adds: "Both of Arjen Robben's clear scoring chances came from through balls, one headed through, which were played with vertical weight that controlled their horizontal pace. And the one-two involving Iniesta and Xavi that resulted in Hittenger's dismissal was also played with a perfect balance of vertical weight and horizontal pace, so that the former controlled the latter. Iniesta would have scored and Heitinga knew it, hence the desperate foul that got him sent off."

The fact that there were so few examples of Daly's Law to be seen in the World Cup Final -and in the rest of the tournament - is the reason why this has been yet another dire advertisement for the game as a whole, according to Daly. He cites the BBC's Alan Green as saying that all six World Cup Finals commentated on by Green have represented and replicated poor football performance. The majority of Spanish and Dutch creative, attacking passing in Sunday's World Cup Final involved passes whose horizontal pace was uncontrolled by any attempts from the passers to add vertical weight to them. "If passing is the language of football, this represents football illiteracy."

"There is a football problem and its extent is global instead of merely English, French, Dutch or Brazilian et al", continues Daly. "The problem is that football coaches, commentators and analysts across the world have got the fundamental physics of football wrong, in treating vertical weight and horizontal pace as being one and the same thing in the movement and manipulation of the ball. They treat it just as horizontal pace. And, as a result, such coaches and analysts are providing fatally flawed end products."

Daly notes the description, by the BBC's Guy Mowbray during Sunday's World Cup Final, of a through ball that raced to the goalkeeper as being 'too heavy', a term echoed explicitly by his co-commentator, Mark Lawrenson. "Only in football commentary and coaching are the basic laws of physics stood upon their head', observes Daly. "No wonder we have a problem with football performance and analysis."

The fundamental problem is massively compounded by the blank refusal of football coaches and commentators to admit their error and act accordingly. Even though the English FA's elite coaches accepted Terry Daly's correction in theory and allowed him to write an article for their official magazine, they have continued to issue practical coaching DVDs containing the original erroneous material to those undertaking their coaching licences. Football broadcasters, newspaper columnists and magazine writers have studiously ignored any mention, much less serious discussion, of Daly's Law and its implications for football performance. "Like the English FA, the football media are scared of losing their credibility if they have to explain to the public that they have got football wrong," says Daly.

Terry Daly's own online coaching programme is focused upon players using vertical weight to control the horizontal pace of the ball in short passing, long passing, crossing, shooting, heading, throw-ins, free kicks, corner kicks and individual play, as well as goalkeeper kicks and throws. His analysis programme is equally focused on how successful or otherwise players are at doing this during a game. All teams in the 2010 World Cup score uniformly badly in terms of Daly's Law Analysis.

"The beauty of Daly's Law" says Daly, "is that it embodies one simple scientific principle that applies to every particular of all creative, attacking play. It is instantly and potently effective from the first time it is implemented. It allows everyone to understand in detail exactly why goals are scored and not scored, thereby transforming football commentary and analysis at a stroke. And, once implemented, it will have huge financial implications because clubs will no longer have to spend tens of millions trying to buy top football performance. Every player will be a top performer until age catches up with them."

Mr Daly has no hesitation in challenging any and all in the world of football coaching or the media to prove him wrong. Or right.

Notes for editors

Terry Daly is the owner and operator of http://www.dalyslaw.com, a football coaching and analysis website aimed at elite professional managers, coaches and players who need to maintain top football performance consistently. He is also a football analyst.

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